Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

The Justworks Product Marketing team bridges the gap between the market, our customers, and our product offerings, ensuring clarity, alignment, and impact across the organization. Our mission is to define, articulate, and differentiate Justworks’ value proposition to the right audiences, positioning our products for growth, adoption, and long-term success.

As a Product Marketing Manager on the Audience Team, you will shape how Justworks defines and reaches its customers, ensuring our value proposition resonates and drives business growth. You’ll be responsible for developing and refining Ideal Customer Profiles (ICPs), messaging, and positioning to fuel acquisition, retention, and expansion. By leveraging deep customer and market insights, you will craft compelling narratives and develop sales enablement resources that enhance Sales, Growth, and Partner team effectiveness.

This position requires a strategic thinker and storyteller who excels at synthesizing market and customer insights into impactful positioning and go-to-market strategies. If you are passionate about customer segmentation, data-driven messaging, and cross-functional collaboration, this is an opportunity to make a significant impact.

Your Success Profile

What You Will Work On

• Define and optimize ICPs, audience segmentation, and buyer personas to sharpen Justworks’ go-to-market strategies and improve conversion rates.
• Develop research-backed messaging and positioning frameworks that differentiate Justworks and drive customer engagement across key channels.
• Conduct market research, customer insights, and competitive analysis to continuously refine our value propositions and improve market positioning.
• Craft compelling value propositions that clearly communicate how Justworks solves customer challenges.
• Develop and maintain sales enablement materials, including messaging guides, playbooks, and competitive positioning frameworks, to equip GTM teams.
• Ensure messaging consistency across Sales, Marketing, and Partner channels to maximize clarity and impact.
• Support integrated campaigns and product launches by providing audience insights and strategic messaging guidance.
• Measure and track audience engagement, win rates, and conversion metrics, using data to refine messaging and positioning.
• Test, iterate, and optimize messaging, positioning, and ICP definitions based on market feedback, competitive insights, and campaign performance.

How You Will Do Your Work

As a Product Marketing Manager, how results are achieved is paramount for your success and ultimately results in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

• Customer focus - builds strong customer relationships and delivers customer-centric solutions.
• Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
• Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Results-driven - consistently achieves results, even under difficult circumstances.
• Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day, you can be seen wor