Product Marketing Manager

About Tekmetric

Tekmetric is a cloud-based auto-repair shop management system with an easy-to-use workflow and a modern approach to customer care. Tekmetric champions transparency, integrity, innovation—and above all—a service-mentality that puts customers first.

Founded in Houston, Texas in 2015, Tekmetric has been providing reliable, fast customer service to shops from day one. Our team is growing quickly, but our service philosophy of listening to customers still remains a core value.

We’re looking for hungry candidates to help us strengthen our industry-leading team. We’re building our software to be more intuitive. We’re building more integrations that make our customers’ lives easier. We’re building better internal processes to make our globally distributed organization run more smoothly. We’re building stronger relationships with the best and brightest partners in our industry.

Our customers love our products. We love serving them. And we love the journey we’re on together.

Come build with us!

About the Role
The Product Marketing Manager, Monetization, position is a highly visible, strategic role that spans across the monetization products of the Tekmetric portfolio. In this role you will be responsible for helping drive acquisition, product adoption, retention, and cross-sale of our fastest growing product offerings. To accomplish this you’ll work highly cross-functionally partnering with our Product, Sales, Channel Partner, Marketing, Customer Success, and operations teams. On top of bringing products to market, you’ll generate customer insights that inform Tekmetric’s overall GTM strategy, including our customer segments, positioning and messaging, and pricing and packaging. 

We’re looking for a product marketer with experience running point on their own product segment. Ideally you’re creative in your approach to product promotion and are excited about testing B2C strategy at a B2B company. As well, you’re a self starter who is excited to help build out the product marketing function at an emerging company.

What You’ll Do:

• Own the product marketing lifecycle for our monetization products 
• Develop and execute go-to-market strategies for our monetization products including market research, competitive analysis, positioning, messaging, and launch campaigns
• Become a trusted partner and strategic adviser to our product and revenue teams, infusing customer and market insights that influence the product roadmap and go-to-market decisions.
• Champion our customer voice and monetization product adoption 
• Develop concrete insights that you’ll translate into compelling narratives and value propositions that influence across the customer journey
• Collaborate with the broader marketing team using product knowledge drive acquisition efforts and craft compelling product driven content (videos, blog, social content) 
• Partner with our revenue enablement function to develop effective internal enablement materials on product nuances, benefits, and how they fit into the broader strategic narrative of Tekmetric

What You’ll Bring:

You are flexible and gracious and can solve any problem through resourcefulness, emotional intelligence, and integrity. You like to work in a fast-paced environment, where launches happen often — not once or twice a year. And you thrive on collaborating closely with cross-functional teams to achieve excellent results. You love honing in on the details and producing exceptional work for effectively marketing products and services.

• 2+ years of professional experience in industrial B2B marketing
• Commercially-minded and customer focused to solve problems and deliver results
• Work experience preferred in marketing, strategy, and operations.
• Effectively influences and collaborates with others, including senior management teams
• Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
• Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Tekmetric platform narrative
• Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment.
• Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market.

Who You Are

Successful candidates will also demonstrate many of the characteristics that