Product Marketing Manager - Ecosystem

About the Opportunity

Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. We are looking for a Product Marketing Manager to lead the messaging and positioning  for our Ecosystem product group, which includes the Marketplace, Extensibility platform, and Developer Experience. This role is pivotal in ensuring that our ecosystem solutions are clearly understood and adopted by customers, partners, and developers alike.

You’ll collaborate closely with Product, Sales, Partner Marketing, Partnerships, Enablement, and the broader Marketing and GTM teams to shape messaging, build launch strategies, and drive adoption across multiple audiences.

This is a high-impact role for someone excited to work at the intersection of platform strategy, developer experience, and partner-led growth.

What to Expect

• Product Positioning & Messaging: You will be responsible for developing clear and differentiated positioning and messaging for the Ecosystem product group—including the Marketplace, Extensibility features, and Developer Experience. Your focus will be on articulating how these capabilities create business value, crafting content that resonates with both technical and non-technical audiences. Messaging should align with Contentful’s overall brand narrative while highlighting the specific strengths of the Ecosystem offering.
• Go-to-Market Strategy & Execution: You will collaborate closely with the GTM PMM team and lead go-to-market execution for new partner-driven initiatives and launches across the Ecosystem. This includes defining and executing campaigns in close collaboration with other marketing functions such as Brand, Content, Demand Generation, and Events. You’ll also work closely with Partner Marketing to promote integrations and raise awareness of Marketplace offerings.
• Cross-Functional Collaboration: You’ll collaborate with a wide range of internal stakeholders including Product, Partnerships, Sales, Customer Success, and Enablement. Your role will involve aligning teams around GTM goals, supporting internal training, and ensuring our partner ecosystem is well-positioned to succeed. You’ll also support the Partnerships team by creating materials and strategies that promote integration adoption and partner value.
• Storytelling & Enablement: A core part of your role will be creating compelling product stories that illustrate how Contentful’s ecosystem delivers value. This includes messaging frameworks, announcement copy, sales enablement tools, and case studies. You’ll work with Sales and Enablement to make sure our teams are equipped to communicate the value of our ecosystem to customers and prospects alike.
• Market Research & Insights: You will collaborate closely with the Product Research team to gather insights on market trends, customer needs, and the competitive landscape. These insights will help validate positioning, inform messaging, and shape go-to-market priorities. Your ability to synthesize research into actionable recommendations will directly influence Ecosystem strategy.
• Performance Measurement: You’ll be responsible for tracking the impact of your work through key metrics such as adoption, engagement, and partner-driven growth. By analyzing performance and surfacing insights, you’ll continuously improve messaging, refine GTM plans, and ensure your efforts are driving real business outcomes.

What You Need to Be Successful

• Experience: 5+ years in B2B SaaS product marketing, ideally with exposure to platforms, partner ecosystems, or developer-oriented tools.
• Communication Skills: Exceptional storytelling and writing skills; able to explain abstract or technical concepts in a way that resonates with business stakeholders. Strong public speaking and presentation skills.
• Partnership Mindset: Experience collaborating with Partnerships and Partner Marketing to support co-marketing and ecosystem engagement.
• Strategic Thinking: Ability to define positioning, map messaging to customer needs, and develop scalable launch plans.
• Execution-Oriented: Self-starter who is comfortable operating in a fast-paced environment and balancing short-term deliverables with long-term vision.
• Curiosity & Adaptability: Eager to learn, test ideas, and iterate quickly. Brings a customer-first perspective and an interest in extensibility and developer experience.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digi