Product Marketing Intern

                                                                                                                  Product Marketing Internship

Cantaloupe, Inc. a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, and enterprise cloud software. Handling more than a billion transactions annually, Cantaloupe’s solutions enhance operational efficiency and consumer engagement across sectors like food & beverage markets, smart automated retail, hospitality, entertainment venues and more. 

Role Overview:
  Join our dynamic team as a Product Marketing Intern and dive into exciting projects that drive marketing and sales initiatives for Cantaloupe's innovative suite of solutions. As a key member of our team, you'll be immersed in day-to-day product marketing functions, gaining invaluable hands-on experience.

Market Research & Competitive Analysis

• Gain a deep understanding of Cantaloupe’s products and their value propositions.
• Conduct a competitive analysis of the amusement sector, identifying key players, industry trends, and opportunities for differentiation.
• Analyze amusement operators' customer demographics and purchasing behavior to determine key marketing channels and decision-making drivers.
• Identify and evaluate marketing and sales channels—including direct outreach, strategic partnerships, and digital platforms—to effectively target amusement operators.

Campaign Development & Strategy

• Collaborate with the product marketing team to develop a go-to-market campaign that drives awareness and adoption of Cantaloupe’s solutions in the amusement sector.
• Work cross-functionally with product, sales, and marketing teams to align messaging and promotional efforts with business objectives.
• Assist in crafting segmented messaging and campaign assets tailored for SMB and enterprise amusement operators – including channel partners for indirect sales opportunities.
• Support the development of a lead generation strategy, leveraging inbound and outbound marketing tactics to reach potential customers.

Campaign Execution & Performance Analysis

• Assist in launching and managing marketing campaigns, tracking engagement and conversion metrics.
• Conduct A/B testing on messaging, offers, and outreach strategies to refine campaign effectiveness.
• Gather insights from customer interactions, industry feedback, and marketing performance data to optimize messaging and tactics.
• Present findings and key learnings to the marketing team at the end of the internship, providing actionable recommendations for future campaigns.

Ideal Candidate Profile:

• Pursuing a degree in Marketing, Business, Communications, or a related field.
• Interest in product marketing, developing go-to-market campaigns and customer acquisition strategies. 
• Strong analytical skills with an ability to interpret data and generate insights.
• Team player with excellent communication skills and a desire to learn. 
• Strong ability to coordinate and prioritize multiple responsibilities in a fast-paced environment. 
• Self-motivated, poised, resourceful, enthusiastic. 

Program Details:

• $21.00/hour
• Program Dates: May 27th – August 7th
• Fridays off!
• Opportunity to participate with other interns across multiple departments.
• Mentorship & Coaching Opportunities.

As part of our commitment to maintaining the highest standards of financial integrity, this position may also involve responsibilities related to SOX compliance.