Product Manager, Peripheral

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.

Job Details

The Product Manager, Peripheral, will be responsible for managing the lifecycle of Haemonetics' portfolio of peripheral medical device products. Key responsibilities include developing content aligned with the portfolio's value proposition, overseeing advertising and promotional activities, supporting market research, launch planning, and post-market surveillance, while conducting competitive analyses. In addition, they will serve as the clinical, technical, and business subject matter expert for the segment. This role requires close collaboration with sales, regulatory, medical/clinical/scientific affairs, legal, and other cross-functional teams to ensure products meet customer needs, comply with regulatory requirements, and drive business growth.

Essential Duties:

• Creative, Advertising, and Promotion: Create and execute differentiated promotional and educational content and programs, optimizing channel mix for sales tools, events, and paid & owned media.
• Customer Engagement: Serve as a liaison between the company and customers, gathering feedback and ensuring customer satisfaction. Provide product expertise to support sales teams.
• Market Analysis: Conduct research to identify customer needs, market trends, and competitive dynamics, generating insights to inform product strategy.
• Product Lifecycle Management: Monitor product performance, gather customer feedback, and manage product improvements and updates while ensuring regulatory compliance.
• Product Launch: Develop and execute go-to-market strategies, including launch plans, marketing materials, and sales training, coordinating with regional teams for successful product introductions.
• Financial Management: Develop business cases for new products, manage the product portfolio to meet financial targets, and track and report on product profitability.
• Product Development: Collaborate with R&D and engineering teams to define product requirements, prioritize features, and oversee the development process

Supervisory Responsibilities: None

Qualifications

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field. (required)
• Nursing or related clinical degree with demonstrated industry experience in marketing, sales, or other relevant area. (preferred)

Years of Experience:

• Minimum 7 years of product management, sales/service, or relevant experience in the medical device industry or a related field. (required)
• Minimum 1 year management (preferred)
• Experience creating campaign development, including sourcing and/or creating content for social/digital media. (preferred)
• Strong analytical and quantitative skills to analyze and make meaning out of data and translate that into actionable changes. (preferred)
• Strong understanding of the medical device market and technology trends from a sales-marketing-clinical vantage. (preferred)
• Proven record of accomplishment of managing products from concept to commercialization. (preferred)

Skills

• Strong domain knowledge with peripheral vascular
• Proven ability to create engaging content
• Excellent analytical and strategic thinking skills
• Strong project management and organizational abilities
• Exceptional communication and interpersonal skills
• Ability to work cross-functionally and lead teams without direct authority
• Knowledge of medical device regulatory processes and requirements

Physical Demands

• Sit; use hands to finger, handle, or feel objects, tools, or controls. 
• X  Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• X  Lifting/moving up to 10 pounds.

Travel expectations: less than 20%