Product Manager, Cisco Solutions
CDWAbout the role
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.
Job Summary
The Product Manager, Cisco Solutions, drives revenue and growth through strategic management of Cisco's technology portfolio within CDW. This role serves as the subject matter expert for one or more Cisco solutions across Networking, Security, Collaboration, Data Center, and Emerging Technologies (Splunk, etc.), working in close partnership with the Manager, Cisco Solutions, to execute CDW's Cisco business strategy. This individual keeps current with Cisco's cross-architecture platform evolution, creates opportunities around core Cisco products and solutions, and collaborates with Sales, Marketing, Architecture, Customer Success, and Operations teams to drive customer outcomes. The Product Manager works with Cisco partner development management to secure COOP and MDF funding, maintains part numbers within the Cisco portfolio, develops customer segment focus strategies, and oversees products, processes, projects, and campaigns that advance CDW's position as a leading Cisco partner.
What you'll do
- Drive revenue growth and profitability across assigned Cisco solution areas
- Manage product positioning, pricing strategy, competitive intelligence, and sales enablement for Cisco solutions
- Maintain expert-level knowledge of Cisco's technology portfolio and cross-architecture platform strategy as the designated subject matter expert
- Develop and execute marketing plans aligned with Cisco’s priorities and CDW's strategic objectives
- Maximize sales revenue, profit, and vendor co-op for Cisco product categories through strategic planning and targeted marketing initiatives
- Partner with Cisco to secure and optimize COOP, MDF, and other partner investment programs
- Manage SKU portfolio and part numbers for Cisco products within CDW systems
- Identify and evaluate emerging Cisco technologies, including AI and automation capabilities, and develop go-to-market strategies
- Forecast sales volumes, track product performance, and proactively manage measurable category goals
- Analyze market intelligence and competitive activity to identify opportunities for increasing Cisco sales within CDW
- Build and maintain successful relationships with Cisco partner teams and serve as a key liaison for product-specific initiatives
- Create annual business plans for assigned Cisco product categories in alignment with the overall Cisco Solutions strategy
- Collaborate with Segment Marketing teams to develop customer-focused campaigns and solution offerings
- Support cross-functional initiatives with Sales, ITS, Architecture, Customer Success, Renewals, and Operations to deliver integrated Cisco solutions
What we expect of you
- Bachelor's degree and 5 years' experience in merchandising, product management, category management, or marketing with technology focus
- 9 years' experience in merchandising, product management, category management, or marketing with technology focus
- 4 years’ CDW PPM experience and 5 years' experience in merchandising, product management, category management, or marketing
Preferred skills, experience, and qualities
- Deep understanding of Cisco's product portfolio including Networking, Security, Collaboration, Data Center, and emerging technologies
- Knowledge of Cisco partner programs, certifications, and specializations
- Proven track record in marketing technology product lines with the ability to manage products through their lifecycle, customer engagement scenarios, and product positioning challenges
- Experience working within a cross-architecture platform approach and understanding of solution-based selling
- Strong understanding of the dynamics of cross-functional teams with the ability to creatively problem solve and drive collaboration
- Demonstrated ability to work independently with minimal direction while contributing to team objectives
- Excellent verbal and written communication skills with the ability to effectively interact and present to all stakeholders, including senior leadership
- Demonstrated financial and analytical skills with experience in forecasting, business planning, and performance tracking
- Successful history of building and maintaining internal and external partner relationships at all levels
- Proficient in Microsoft Office applications and business intelligence tools
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