Product Manager, Ads Platform - DSP Integrations

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We launched a new ad-supported tier in November 2022 and are building an in-house world-class ad tech ecosystem to offer our members more choices in consuming their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply engaged audiences.

Our Team:

The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using our world class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our members’ viewing experience and drives great outcomes for advertisers. 

Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services.

We are looking for a Product Manager in the advertising space who is excited to join us on this journey. 

About the Role:

This PM will develop our programmatic offering across Netflix Ads, including OpenRTB integrations, creative registration, and deal syncing with Demand Side Platforms (DSPs). You will be a key contributor to the “Programmatic Pod” with accountability for the health and efficiency of our DSP integrations.

This PM will:

• Define and drive the product roadmap, aligning with business goals, platform initiatives, and channel partner needs.

• Partner closely with engineering, design, data science, DSP partners, and other product teams to deliver products that drive adoption and measurable impact.

• Directly engage with DSP partners’ tech teams to test and launch new features, as well as helping to influence their priorities.

• Prioritize and manage the product roadmap, balancing near-term delivery with medium-term planning to improve business, operational, and financial metrics within the programmatic team.

• Become an expert on our programmatic advertising ecosystem, including sales channels, internal workflows, and data foundations.

We’re seeking a candidate who has:

• 3+ years of Product Management experience successfully executing a roadmap and launching products within the programmatic advertising ecosystem.

• Proven experience building products that leverage IAB standards and specifications, such as OpenRTB, VAST, AdCOM, or ads.txt.

• Familiarity with user workflows to execute programmatic transactions within an ad server, DSP or SSP; experience working with channel sales and partners (i.e. DSPs) is a plus.

• Strong technical understanding of Programmatic foundations, including bid requests/responses, deal types, and auction mechanics.

• Collaborated with data science to design and run experiments to make product decisions (strong plus).

• Clear communication skills with a focus on writing for business and technical audiences.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000 - $725,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We al