Product Lead, Core Ads (Multiple Positions)

Responsibilities

About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities
Lead the strategic development and implementation of demographic targeting capabilities on TikTok, ensuring effective market segmentation and ad customization for advertisers based on various demographic factors.
Drive the development and refinement of demographic targeting algorithms and methodologies, leveraging machine learning and artificial intelligence techniques to enhance precision and accuracy.
Develop a product roadmap by conducting extensive market research and analysis to identify demographic trends, consumer preferences, and market opportunities.
Monitor and evaluate the performance of demographic targeting strategies, utilizing key metrics and analytics to assess effectiveness, identify areas for improvement, and drive continuous optimization.
Collaborate with cross-functional teams, including product management, data analytics, engineering, legal, privacy and product sales teams to ensure product-market fit, to increase adoption of products and to maintain compliance.
Mentor product managers and product marketing managers.

Qualifications

Qualifications
Must have a Master's degree in Computer Science, Engineering (any), Data Analytics, Business Administration, Marketing, Economics, Finance, or a related field, and 4 years of related work experience; OR a Bachelor's degree in Computer Science, Engineering (any), Data Analytics, Business Administration, Marketing, Economics, Finance, or a related field, and 6 years
of related work experience, out of which 5 years must be post-bachelor's, progressive related work experience.

Must have 4 years of experience in the following skills:
Designing A/B testing to improve product performance based on data-driven performance monitoring;
Performing end-to-end product management, including coordinating cross-functional teams in product conceptualization, design, development, and deployment;
Building dashboards and reports to gather and process large quantities of data to support the monitoring and evaluation of product performance using SQL and analyzing reports on Google Analytics; and
Using Product Management tool, including JIRA and MS Office, to write detailed technical product requirement and user stories.

Type: Full time, 40 hours/week
Location: San Jose, CA
Salary Range: $250120 - $510720 per year

To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website.

ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at lpresumes@bytedance.com.

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Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $250120