Product Director, Consumer

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

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Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Titusville, New Jersey, United States of America

Job Description:

Johnson and Johnson is recruiting for a Product Director, Consumer for Spravato located in Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

About Neuroscience

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

Position Overview:
The Product Director will be accountable for leading the awareness & messaging strategy for SPRAVATO®. In this role, you will focus on strategy development, strategic media planning, content development and tactical execution to help drive awareness of SPRAVATO® among patients with treatment resistant depression.

 

Position Description: 

• Lead development of comprehensive patient marketing plans, including crafting strategies, messaging, and pulling through the new consumer campaign to achieve business goals 

• Refine & execute a best-in-class media strategy across channels

• Lead targeting & engagement strategies to reach our primary & secondary audiences

• Work collaboratively with HCP and cross-functional teams to maintain consistent brand messaging  

• Lead the review of new assets through the copy approval process

• Partner with Patient Engagement & Customer Solutions (PECS teams) to ensure alignment with brand strategy across all materials and increase awareness of patient support programs

• Champion a culture of collaboration, innovation, and teamwork

 

Qualifications:

Required:

• A minimum bachelor’s degree is required

• A minimum of 5+ years of relevant business experience, including pharmaceutical and healthcare knowledge, as well as experience in Marketing, Agency, and/or related fields.

• Strong marketing proficiency, project management, verbal, written and executive communication skills are required along with demonstrated presentation skills

• A demonstrated ability to be innovative, proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required

 

Preferred: 

• MBA or advanced degree in related field

• Media planning experience

• Familiarity with social media pla