Product Design Lead

Groundfloor is seeking  a Product Design Leader to champion high-quality, user-centered design initiatives. As a Product Design Leader at Groundfloor, you will play a pivotal role in shaping our cutting-edge investment platform. This platform uniquely enables everyday investors—both non-accredited and accredited—to participate directly in short-term, high-yield real estate investments. You will lead the charge in creating intuitive, consumer-grade designs that empower users to build and manage portfolios effortlessly. 

This role works in close collaboration with the Product team, strengthening UX for user workflows, identifying pain points, and managing the execution of designs across Groundfloor’s product lines.

Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!

Requirements

THIS JOB MIGHT BE FOR YOU IF: 

• User-Centric Mindset: Passion for understanding user needs and behaviors, with a commitment to delivering products that delight and exceed expectations
• Flying at different altitudes: The ability to deliver both wireframes and high-quality, polished designs using Figma
• Curiosity and Problem-Solving: You demonstrate a strong curiosity and mindset to find novel ways to discover and solve customer problems.
• Strategic Thinking: Ability to understand and contribute to an established product vision and strategy, balancing short-term goals with long-term objectives
• Design and Aesthetic Insight: A keen eye for design and a deep appreciation for aesthetics, coupled with a practical understanding of how exceptional UX/UI drives business success in the fintech domain
• Mentorship: Demonstrated ability to inspire, motivate, and direct a team towards achieving a unified vision, fostering an environment of creativity and growth
• Storytelling: The ability to present design ideas using storyboards, process flows and sitemaps; strength in developing mockups and prototypes that clearly illustrate how products will function and look like

A DAY IN THE LIFE: 

• Help create a high performance design culture both by setting a high quality bar and mentoring a team of product designers
• Work collaboratively with engineering, product, and business teams to define problems; goals, research requirements, map user flows, prototype, and launch new products
• Manage the execution of design projects and the development of the design team
• Proactively offer recommendations and solutions by championing high quality design standards grounded in research and analysis
• Create deliverables at various levels of fidelity from sketches to wireframes to final designs
• Communicate progress and key updates with other team members on a regular basis
• Cultivate a deep understanding of Groundfloor’s existing products and our users
• Supporting early product definition by working closely with stakeholders and customers to participate in discovery sessions that uncover customer pain points and opportunities.
• Work with product managers to understand customer needs and define opportunities through usability testing

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• 5 - 7 years of product design experience 
• Professional experience with financial tools, investment platforms, and/or real estate products preferred but not required
• Success in raising the design bar on consumer-facing products, emphasizing a customer first approach
• High degree of financial literacy, comfortable with basic concepts related to building and managing a personal portfolio of investments in public and private market securities
• Excellent communication and collaboration skills

Benefits

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

GROUNDFLOOR is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, natio