Product Content Engineer

Content strategist and operations specialist to drive adoption of Instagram's TV product

Responsibilities
Develop and execute content strategy for the Instagram TV app, setting quality standards and measurement frameworks for new features and experiences
* Partner with design and product teams to ideate, prototype, and launch innovative content formats that resonate with varying audiences, leveraging AI tools and solutions
* Leverage quantitative and qualitative insights to inform content decisions and optimize user experiences
* Build influence across teams, advocating for content quality and user-centric design
* Lead through collaboration, fostering creativity, experimentation, and continuous improvement
* Stay ahead of industry trends, bringing fresh ideas and a future-focused mindset to the team
* Deliver completion of high-quality editorial work in a fast-paced, dynamic work environment

Qualifications
6+ years of experience with digital content strategy, journalism, production and relevant skills
* Demonstrated expertise in short-form video content and emerging video formats
* Experience working and navigating ambiguity in time-sensitive environments
* Proven experience to collaborate with cross-functional teams (product, engineering, design, analytical)
* Demonstrated editorial judgment and problem-solving skills and experience to document judgement logic into reusable frameworks to scale across teams
* Proficiency in leveraging quantitative insights to inform content decisions
* Track record of building influence and driving alignment across stakeholders Experience with product launches in ambiguous or zero-to-one environments
* Familiarity with developing content strategy, establishing quality standards and experiences video platforms
* Background in OTT, TV and/or digital media production
* Experience working with product teams or programs (or other equivalent fields) from roadmapping through delivery