Product Analyst

Be part of an amazing story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview
The Product Analyst is a member of the Analytics Team which empowers macys.com with analytic insights to support planning, tactical execution, and optimizing the customer experience. They support Product Management, User Experience, & Technology teams with reporting and analysis, delivering crucial business intelligence. The analyst presents actionable insights to aid decision-makers and assists Macys.com’s A/B and multivariate testing programs. This involves designing and analyzing experiments in collaboration with internal clients like Marketing and Merchandising, as well as technology partners. The role requires multitasking through various project stages and delivering quality insights and recommendations regularly to drive business growth. Other duties as assigned.

What You Will Do

• Support Product Management, User Experience, & Technology teams in identifying opportunities to enhance site functionality and increase site conversion.
• Develop measurement plans and Key Performance Indicators (KPIs) to assess the success of new enhancements and experiments on the site.
• Collaborate with Marketing and Customer Insights to provide a customer-centric perspective to web and mobile app project analysis and insights.
• Design experiments, validate test data, conduct analysis, and report results to measure the impact of functionality enhancements on site metrics such as traffic and conversion.
• Communicate test results, insights, and actionable recommendations effectively.
• Provide retrospective analysis on projects, collaborate with Product Management and Finance to provide metrics input, and assist in quantifying sales drivers from technology enhancements.
• Collaborate with Marketing Systems to identify reporting requirements for new site functionality and assist in creating specifications for technology teams to implement correct analytics code.
• Utilize analytics tools to address business inquiries and present findings to key decision-makers.
• Produce ad hoc analysis to find opportunities to enhance the product roadmap.
• Develop and publish reports and dashboards for internal customers.
• Demonstrate full understanding and application of digital analytics tools to achieve business objectives.
• Partner with technology teams to utilize in-house and third-party analytic tools effectively.
• Assist in managing and documenting web analytics projects.
• Support and train internal users on digital analytics tools.
• Stay updated on trends and best practices in digital analytics and e-commerce.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
• Maintain regular, dependable attendance and punctuality.

Skills You Will Need

Analytical Skills: Proficiency in analyzing data and drawing actionable insights to support decision-making processes.

Communication Skills: Ability to effectively communicate technical information and insights to various stakeholders across different levels of the organization.

Project Management: Capability to juggle multiple projects simultaneously, prioritize tasks, and adhere to timelines while ensuring quality deliverables.

Collaboration: Aptitude for collaborating with cross-functional teams, including Product Management, User Experience, Technology, Marketing, and Customer Insights, to achieve common objectives.

Problem-Solving: Capacity to think creatively, strategically, and technically to address challenges and identify opportunities for site enhancement and monetization.

Ownership: Desire and ability to take ownership of products/projects, driving them from conception to execution while ensuring alignment with business objectives.

Technical Proficiency: Familiarity with digital analytics tools and MS Office programs to effectively analyze data, generate reports, and develop dashboards for internal stakeholders, including proficiency with SQL queries.