Principal Software Development Engineer - Growth and Activation

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Role Overview: 

As a Software Development Engineer VI – Growth and Activation, you will develop standardized, scalable, repeatable, and operationalized frameworks to produce user-facing product experiences and lifecycle journeys. Your work will focus on creating structured approaches for addressing critical verticals and significant life events such as retirement, auto buying, taxes, job seeking, and more. Collaborating closely with Product, Design, and Engineering teams, you'll drive the establishment of reusable platforms that accelerate time-to-market and ensure consistent, high-quality user experiences.

This role demands deep expertise in systems thinking, scalable product engineering, and operational excellence, focusing on enabling rapid and efficient deployment of new growth initiatives.

Key Responsibilities:

• Architect, design, and implement scalable frameworks to rapidly develop, deploy, and maintain user-facing experiences and lifecycle journeys.
• Create standardized methodologies and operational processes to effectively replicate and scale growth initiatives across diverse verticals and significant life events.
• Collaborate with Product and Design teams to identify and operationalize repeatable approaches to user activation, engagement, and retention.
• Ensure consistency, scalability, and high performance across all product experiences through rigorous architectural standards.
• Establish best practices for platform engineering, focusing on modularity, reusability, experimentation, analytics, and security.
• Mentor engineers, foster technical excellence, and champion systematic approaches to user-centric growth.

Required Qualifications:

• 15+ years of software development experience, emphasizing scalable product engineering, frameworks, and lifecycle management.
• Expert-level proficiency in modern programming languages and full-stack web frameworks such as Ruby on Rails, Django, Next.js, Laravel, etc.
• Demonstrated success in building scalable, standardized, and operationalized product frameworks.
• Extensive experience with experimentation platforms, analytics integration, and data-driven decision-making.
• Strong background in creating modular, scalable, and high-performance product architectures for web and mobile platforms.
• Exceptional problem-solving and analytical skills, focusing on system scalability, operational excellence, and user-centricity.

Preferred Qualifications:

• Experience creating operationalized frameworks targeting major life events, financial services, or similar complex verticals.
• Familiarity with lifecycle marketing automation, personalization platforms, and systematic growth methodologies.
• Prior experience integrating platforms with identity management systems, fintech solutions, or highly regulated industries.
• Expertise in A/B testing frameworks, journey orchestration, and behavioral analytics.
• Proven ability to influence engineering and product strategies across diverse teams and at the highest levels.

Why Join ID.me? 

At ID.me, we’re passionate about delivering exceptional user experiences that empower users during life's important moments. In this role, you'll have the opportunity to shape scalable frameworks and operational strategies, significantly acceler