Principal Project Manager, Transformation

Principal Project Manager, Transformation

Job Summary:

As a Principal Project Manager within the Transformation Management Office (TMO), you will serve as a strategic partner and operational leader supporting the Senior Director of Transformation, VP of Transformation, VP of Planning, and VP of Go-to-Market (GTM). You will lead the design, execution, and cross-functional implementation of high-impact transformation initiatives, including Integrated Business Planning, GTM redesign, and AI/GenAI acceleration, while driving tool development and regional program deployment (with emphasis on EMEA and other priority markets).

This role demands a seasoned leader capable of managing complex workstreams, influencing senior stakeholders, and guiding junior team members. You will also have the opportunity to operate as Chief of Staff to the VP of Transformation, shaping executive communications, steering committee materials, and strategic analyses that inform enterprise-wide decisions.

How You Will Make a Difference:

Transformation Program Leadership:

• Lead end-to-end execution of transformation workstreams, including GTM optimization, IBP, marketing effectiveness, and AI/GenAI enablement.

• Serve as program lead across regions, ensuring seamless operationalization and stakeholder alignment with minimal oversight.

• Partner with data and technology teams to drive product management of new tools, troubleshoot issues, and enhance usability.

• Facilitate onboarding and training for business teams to ensure adoption of new systems and processes.

• Collaborate with brand and functional teams to assess current capabilities, identify gaps, and recommend improvements in roles and workflows.

• Develop and present executive-level updates and training materials to support change management and VF Academies.

• Identify and mitigate risks across interdependent workstreams, ensuring timely handover to business-as-usual operations.

• Partner with Finance and workstream leads to track value realization and escalate execution challenges as needed.

Special Projects and Chief of Staff responsibilities:

• Partner with Finance and workstream leads to track value realization and escalate execution challenges as needed.

• Conduct strategic analyses to identify capability gaps and support enterprise-wide recommendations.

• Lead development of bespoke tools aligned with transformation priorities and leadership initiatives.

• Coordinate cross-functional alignment across IT, Digital, Marketing, and Finance to ensure successful enablement of strategic programs.

• Partner with Finance and workstream leads to track value realization and escalate execution challenges as needed.

• Champion the stand-up and integration of the transformation team across global regions and brands.

• Mentor junior team members, fostering a high-performance culture and collaborative mindset.

• Act as a thought partner to senior leadership, helping prioritize initiatives and surface new transformation opportunities

Skills for Success:

• Strategic and forward-thinking innovator with a strong ability to grasp the big picture and drive transformation initiatives across the organization effectively.

• Skilled influencer and communicator, capable of inspiring and persuading others without relying on formal authority.

• Pragmatic thinker who simplifies complexity and challenges conventional norms.

• Quick learner with the agility to rapidly onboard new topics and projects.

• Proven expertise in managing multiple concurrent programs with strong organizational skills.

• Competent in integrating and analyzing data from both internal and external sources to support informed decision-making.

• Demonstrates executive presence with exceptional verbal and written communication skills to engage and influence leadership at all levels.

• Meticulous attention to detail paired with compelling storytelling abilities in written communication.

• Highly organized, adept at juggling multiple priorities simultaneously.

• Self-motivated and proactive, thrives in collaborative, cross-functional teams spanning multiple regions.

• Ambitious to advance into a people management role, with aspirations to lead small teams beyond brand and cross-functional coordination.

• Enthusiastic about emerging technologies and innovative breakthroughs in the apparel and related industries, including AI and Generative AI.