Principal Product Manager, Consumer

WHO WE ARE

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a Remote First organization with a strong commitment to excellence, innovation, and customer satisfaction.

WHAT IS THE POSITION
As a member of a fun and close-knit Product Management team, you will understand the market, user need, analyze data, identify trends, create strategies, lead cross-functional programs, measure impact, and drive wide-scale product implementation for Edmentum’s Instructional Services Product Portfolio. You will be a thought leader, overseeing products and services that go direct to consumers.

You will be collaborating with best-in-class educators, designers and engineers to reach consumers through the building, distribution and marketing of educational technology solutions and overseeing the use of technology such as artificial intelligence and machine learning. You will partner with Marketing to establish solid go-to market strategies for new and/or existing products that are direct to consumer. You are recognized as the resident expert and are actively teaching and mentoring others across the organization. Our Product Managers are the leaders and public champions of our products who help bring the Edmentum strategy and vision to life.

WHAT YOU WILL DO
• Lead the development of high-quality product road maps based on product strategy and Edmentum’s organizational vision.
• Lead and influence a cross-functional work group that translates corporate/business strategy into product strategy.
• You build and maintain networks with cross functional teams and people outside of your own area of expertise, using your personal style to deliver messages and priorities to influence plans.
• Assume end-to-end responsibility for the strategic value, usability, and performance of the product and services.
• Understand and manage the profitability and performance of the product using financial metrics (AOV, ROI, CAGR, etc.), other quantitative measures, and qualitative feedback.
• Establish a shared vision across the organization by building a consensus on priorities to make for highly productive execution and growth of the business.
• Develop comprehensive business cases to garner support for new initiatives
• Represent the Company and its mission professionally and appropriately internally, in public, with media, and at industry-related events.
• Work closely with technology, marketing and Instructional Services and Operations leaders in a nimble and entreprenuerial environment to translate the business vision into features and functionality that can be rapidly deployed.
• Work Closely with Academic Research, Product Management, Learning Design, Content Creation, and development teams to prioritize and develop learning experiences that can be deployed in a variety of manners.
• Collaborate with marketing team, to create go-to-market strategies that include new media marketing tactics to create brand and product awareness in the market and drive conversion, consumption and renewals.
• Maintain a deep understanding of the educational product market, the legislation, and market trends for new products and services, including defining features and functionality to identify new opportunities for growth.
• Annualize educational market and competition based on a synthesis of appropriate data, including primary and secondary market research, customer feedback, sales and market data, product evaluations, services feedback, and industry network.
• Proactively analyze and provide resolution to both strategic and tactical opportunities to improve products to meet market demands for now as well as into the future.
• Maintains business acumen, product knowledge, and technical understanding by seeking opportunities for professional development.

WHAT IS REQUIRED
• Inspirational, motivational, and results-based leadership skills.
• Excellent written and verbal communication skills.
• Bachelor’s degree in business, marketing, education, computer science or an equivalent field required.
• MBA preferred.
• 5+ years of experience in developing direct to consumer educational t