Principal Product Designer, Ecosystems and Experiences

Job Description:

This position requires office presence of 5 days per week and is only located in the location(s) posted.  No relocation is offered. 

Work Location:  Dallas, TX

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

Overview: 

This role will be a key member of the AT&T Digital organization focused on building and evolving new ways to drive digital adoption that improves the customer experience and delivers measurable business value.

This individual will have experience designing and transforming omni-channel customer journeys, with a strong background in service blueprinting, journey mapping, prototyping, and partnering across product, technology, and business teams.

The ideal candidate will bring a product design mindset paired with systems-level thinking, and a portfolio that reflects impact across e-commerce, physical retail, and digital support channels.

Key Responsibilities:

• Create experience strategies for end-to-end journeys across fiber, mobility, and converged services, helping drive clarity for teams allocating capital, prioritizing investments, and building testable experiences.
• Build design artifacts including service blueprints, journey maps, experience prototypes, and operational models that bring to life new and existing service flows across digital and physical environments.
• Lead workshops and working sessions with cross-functional teams to align on desirability, feasibility, and business viability of new customer and service experiences.
• Synthesize existing research and conduct new market, competitive, and internal analysis to define opportunities for digital adoption and channel integration.
• Partner with product design, product management, and engineering to ensure AT&T’s digital platforms and human-assisted channels (retail, call centres, field tech) are prepared for upcoming product and service launches.
• Build and manage design playbooks and working models that enable collaborative problem-solving and help scale new ways of working across the organization.
• Collaborate with strategic partners to co-create solutions and embed design thinking into capital planning and operational transformation efforts.
  
   

Qualifications:

• 6–10 years of experience leading complex workstreams in large-scale organizations, with a portfolio demonstrating quantifiable customer and business impact.
• Experience working across product, design, engineering, and business functions with strong facilitation, storytelling, and influence without authority.
• Strong portfolio of design work that includes journey mapping, service design artifacts, and prototypes that clarify customer needs and system enablers across touchpoints.
• Familiarity with e-commerce, fulfilment, retail, or telco/utility customer experiences is a plus.
• Experience driving transformation or organizational change within a Fortune 500 environment; agency or consulting experience a bonus.
• Analytical and strategic mindset with the ability to connect customer, employee, and shareholder outcomes, and to translate insight into action.
• Comfortable operating in ambiguity and navigating between big-picture operating models and detailed customer flows.
• A growth and enterprise mindset, with the flexibility to work across vision, prototyping, and real-world delivery constraints.

Our Principal Product Designer earn between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbur