Principal Industry Advisor - Retail, CPG & Manufacturing
EndavaAbout the role
Company Description
Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change.
By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses.
From prototype to real-world impact - be part of a global shift by doing work that matters.
Job Description
We are seeking an experienced Industry Advisor focused on Retail, Consumer Packaged Goods, and Manufacturing to help shape, grow, and differentiate our industry practice. This role is designed for a senior industry leader who can combine deep domain expertise, commercial acumen, and strategic advisory skills to help clients achieve measurable business outcomes.
The Industry Advisor will serve as a trusted voice with executive clients, sales teams, product leaders, and delivery organizations. This person will help define outcome-based offerings, lead strategic client conversations, develop go-to-market strategies, and build thought leadership that positions the organization as a differentiated partner in the market.
This role requires someone who understands the business priorities, operating models, technology trends, and transformation challenges facing companies across retail, CPG, and manufacturing, and who can translate those insights into compelling commercial propositions.
Key Responsibilities:
Industry Strategy and Practice Development
* Define and develop the strategic direction for the Retail, CPG, and Manufacturing industry practice.
* Identify priority market segments, client pain points, transformation themes, and high-value growth opportunities.
* Shape the industry practice’s portfolio of offerings, capabilities, partnerships, and market positioning.
* Work with internal teams to align industry strategy with sales priorities, delivery capabilities, product roadmaps, and commercial objectives.
* Establish industry-specific frameworks, playbooks, value propositions, and solution narratives.
* Monitor market trends, competitive dynamics, regulatory shifts, and emerging technologies affecting retail, CPG, and manufacturing clients.
Go-to-Market Leadership
* Develop and execute a go-to-market strategy that drives pipeline growth, client engagement, and revenue expansion.
* Partner with sales and account teams to identify strategic opportunities and shape client pursuits.
* Support account planning by bringing industry insight, executive-level messaging, and outcome-oriented value propositions.
* Create repeatable sales motions, campaign themes, and market-facing propositions tailored to industry priorities.
* Help define ideal client profiles, buyer personas, demand generation themes, and partner-led growth opportunities.
* Collaborate with marketing to develop thought leadership, events, webinars, white papers, industry points of view, and executive briefing materials.
Client Advisory and Commercial Engagement
* Engage directly with senior client stakeholders, including C-suite and business unit leaders, to understand strategic priorities and business challenges.
* Lead commercial discussions focused on outcome-based offerings, measurable value, and business impact.
* Help clients connect transformation initiatives to outcomes such as revenue growth, margin improvement, operational efficiency, customer experience, supply chain resilience, sustainability, and speed to market.
* Shape strategic proposals, business cases, and executive presentations that articulate value, differentiation, and measurable outcomes.
* Act as an industry expert in pursuits, workshops, discovery sessions, innovation forums, and executive briefings.
* Support deal strategy by helping position offerings around client outcomes rather than only products, services, or technical capabilities.
Thought Leadership and Market Influence
* Serve as a visible thought leader for the organization across retail, CPG, and manufacturing.
* Develop compelling industry perspectives on topics such as digital transformation, AI, data-driven operations, omnichannel commerce, connected supply chains, smart manufacturing, customer experience, sustainability, and operational resilience.
* Represent the organization at industry events, client forums, analyst briefings, and partner engagements.
* Publish or contribute to market-facing content that strengthens brand credibility and industry relevance.
* Build relationships with ecosystem partners, analysts, industry associations, and strategic clients.
* Translate market insight into action
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