Principal Digital Content Architect and DAM Lead

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow?  A  position at Xcel Energy could be just what you’re looking for.

Position Summary 

This role designs and governs how content and digital assets are structured, stored, found, and reused across every customer-facing channel at Xcel Energy. Sitting at the intersection of content strategy, library science, and digital platforms, the Content Architect and DAM Governance Lead makes sure a single source of truth powers the website, mobile app, email, and emerging AI experiences. The role is foundational for a utility standing up a new Adobe Experience Manager (AEM) stack: decisions made in the first 90 days about content models and asset governance will shape every downstream customer experience for years. The role also owns the trust and authenticity controls for safety-critical media used during outages, storms, and restoration, and the plain-language content patterns that make rates and bills understandable to customers. 

Responsibilities

• Build the content foundation that lets Xcel Energy publish once and reuse everywhere, so customers see consistent rates, programs, and outage information across web, mobile, email, and AI experiences. 
• Make sure every digital asset is easy to find, properly licensed, and audit-ready, reducing legal and regulatory exposure across all four operating states. 
• Establish guardrails that let teams safely use AI-generated content while preserving brand integrity and a verifiable record of what is real, especially during emergency communications. 
• Speed up creative production cycles by replacing ad hoc handoffs with shared models, clear approval paths, and self-service access to approved assets. 
• Drive measurable adoption of the new content platform across business units, with clear KPIs for reuse, findability, and time saved. 

Essential Responsibilities 

• Design and govern AEM content models (Content Fragment Models, Editable Templates, Core Components, and Edge Delivery Services blocks) and the headless delivery standards that go with them, including GraphQL queries, Content Fragment APIs, persisted queries, and caching strategy. One source of truth, every channel. 
• Own the composable-content strategy: structured content that decouples authoring from delivery and supports an instant Dark Sky Emergency Response pivot without code deployment. 
• Own AEM Assets as the enterprise DAM end-to-end: metadata schemas, Smart Tags, taxonomy, folder architecture, collections, and the full asset lifecycle from single- and bulk-ingestion through versioning, expiration, takedown, and archival. 
• Govern asset rights, licensing, and DRM, including talent rights, geographic restrictions, license windows and embargoes, watermarking, and immutable audit logs. Stand up and enforce C2PA content credentials and provenance for AI-generated creative, especially safety-critical media for outage, restoration, and hazard scenarios. 
• Model structured content for dynamic energy-data surfaces (bills, usage, outage status, program eligibility) so the same content powers web, mobile, email, and AI experiences without rework. 
• Design and operate approval and review workflow orchestration in AEM and Workfront, including multistep approvals, conditional routing, and regulatory, legal, and brand review gates with automated status tracking from draft through archive. 
• Own API-first interoperability across the martech and enterprise stack, including CMS, PIM, MAP, CDP, AEP, creative tools, and CDNs, so assets, metadata, and performance signals flow bidirectionally across the ecosystem. 
• Establish a granular permissions and access model and stand up a cross-functional governance forum (brand, legal, compliance, IT, product, and business-unit representatives) that reviews proposed model and taxonomy changes for reuse, state-level adaptation, accessibility, and regulatory archival before approval. 
• Partner with the AEP Data Engineer on XDM content schemas and content-event instrumentation, with Content Strategy on upstream taxonomy, and with Creative Ops on asset intake. 
• Drive adoption across business units through ongoing user training, enablement, and change-management programming, and keep the system trustworthy through periodic data-hygiene audits, metadata gap remediation, source-system mapping, and continuous quality-improvement cycles. 
• Define and report DAM and content-architecture KPIs (time-to-find, asset reuse rate, compliance incidents, license-expiration exposure, adoption rates, sear