Principal, Advanced Analytics

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Our Market Intelligence & Performance Management team​ has an opportunity for you! 

We are responsible for local market intelligence, strategy, go-to-market, and performance management, which aims to drive short and long-term DMA-level profitability.  We are seeking a highly strategic and analytical leader with strong research experience, to serve as Principal, Local Market Research & Insights. 

In this role, you will partner across the organization defining and transforming complex research data into compelling insights and go-to-market opportunities tailored for key local markets. You’ll help shape our understanding of local markets, uncover nuanced customer needs, build market-specific playbooks, and propose initiatives that directly impact local profitability and growth. 

Key Responsibilities: 

• Consolidate and refine existing research including customer segments, market archetypes, and market trends to develop localized market perspectives. 

• Identify and lead incremental research initiatives to uncover DMA-specific insights that inform the holistic strategy, evaluation of opportunities, and execution of GTM.

• Develop and own DMA Playbooks that synthesize actionable business insights, competitive dynamics, in-market performance, and opportunity analysis.

• Partner cross-functionally with Research, Analytics, Network, Product, Marketing, Sales, Distribution, and others to align research and define local opportunities.

• Deliver cross-DMA insights that lead to strategic prioritization of research and playbooks, as well as scalable localized execution across multiple DMAs at once.

• Establish recommendations and frameworks for optimized local market evaluation, strategic analysis, profitability assessments, and long-term growth drivers.

• Craft compelling narratives and storytelling materials for executive stakeholders and field enablement. 

Qualifications: 

• 7+ years in product marketing, consumer insights, or strategy roles; experience with market and consumer segmentation required.

• Proven ability to synthesize qualitative and quantitative data into actionable strategic recommendations. 

• Exceptional storytelling and presentation skills; able to influence senior executives and field teams. 

• Strong understanding of customer archetypes, behavior of drivers, and regional differentiation. 

• Experience in a Fortune 500+ or similarly complex matrixed organization preferred. 

• BA/BS required; MBA or related advanced degree strongly preferred. 

• An understanding of business products and services, as well as network architecture. 

• Willing