PR and Communications Manager - Toronto, ON

 

PR and Communications Manager

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

 

To learn more about Flight Centre Travel Group please click HERE

 

About The Opportunity

 

 

Key Responsibilities 

• Support strategic PR and communications initiatives across multiple travel brands, including Flight Centre and Corporate Traveller
• Write press releases, key messages, briefing notes, executive talking points, and thought leadership content
• Lead the development of owned content including travel reports, trend stories, and data-driven narratives
• Create content designed to generate earned media coverage and drive website traffic
• Identify timely storytelling opportunities using booking data, consumer insights, industry trends, and business priorities
• Support executive profiling, speaking engagements, and external positioning efforts
• Manage day-to-day press office operations in partnership with PR agency partners
• Monitor the Canadian media landscape and identify opportunities for proactive brand participation
• Coordinate communications campaigns across brands, agencies, and internal stakeholders
• Support issues management and reactive communications activities as required
• Track and report on media coverage, share of voice, content performance, and campaign effectiveness
• Ensure messaging remains clear, consistent, and aligned across multiple brands
• Help optimize content visibility across traditional media, search, and AI-powered discovery platforms
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

 

Experience & Qualifications 

• 5+ years of experience in PR, communications, journalism, media relations, or related fields
• Experience working in agency, in-house, newsroom, or media environments
• Exceptional writing, editing, and storytelling skills
• Proven ability to simplify complex topics and identify compelling story angles
• Experience developing owned content programs such as travel reports, data stories, and trend-based narratives
• Understanding of how content is discovered across traditional media, search engines, and AI-powered platforms
• Strong knowledge of the Canadian media landscape
• Experience managing high-volume communications activity across multiple brands or stakeholders
• Demonstrated ability to work effectively in fast-paced and high-profile environments
• Strong judgment and decision-making skills
• Ability to manage reactive communications and issues management situations with confidence
• Self-starter with strong ownership and stakeholder management skills
• Passion for travel, media, communications, and storytelling
• CPRS or IABC accreditation is considered an asset
• Journal