Performance Media Strategy Senior Consultant - (Remote)

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

The Performance Media team is responsible for the overall strategy and planning of digital media tactics across several platforms. The Senior Media Consultant, reporting to the Associate Performance Media Manager, will be responsible for end-to-end campaign development with a focus on campaign execution, analysis, and optimization across the paid social portfolio.

Key Responsibilities

• Partner with content specialists to develop high performing creative assets and messaging, and optimize digital experience through A/B testing and
multivariate testing

• Ensure campaign tracking/tagging is implemented to capture all necessary data points

• Partner with the operations team to develop annual plans and budget forecasting, and proactively manage media budget to variance thresholds

• Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance

• Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends

• Drive strong financial performance of medium budget under management – new business sales and customer lifetime value

• Execute performance media campaigns – structuring and setting up campaigns, implementing bids and budget caps, placing bid modifiers, monitoring performance and regularly optimizing to drive better results

• Develop quarterly performance media plans focused on testing and optimization

Functional Skills

• Experience working with social media platforms such as Instagram, Facebook, TikTok and LinkedIn

• Digital analytics tool experience i.e. Adobe Analytics, Google Analytics

• Ability to think strategically and execute at a tactical level equally well

• Ability to influence decision-making in a highly matrix environment

• Advanced Excel skills, including understanding of formulas, functions and analyzing results

• Advanced organization and project/program management skills

• Advanced communication skills including proficiency in developing and delivering presentations

• Requires strong collaboration and attention to detail

• This role may require a flexible work schedule including nights and weekends

Education

• 4 year Bachelors Degree (Preferred)

Experience

• 3 or more years of experience (Preferred)

Supervisory Responsibilities

• This job does not have supervisory duties.

Education & Experience (in lieu)

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Location
Position is remote working from home

Skills

Campaign Development, Customer Centricity, Digital Literacy, Digital Media, Google Analytics, Inclusive Leadership, Learning Agility, Marketing Strategies, Media Platforms, Results-Oriented

Compensation

Compensation offered for this role is $62,800.00 - 114,175.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.  

You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live. 

Good Hands. Greater Together.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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