Performance Marketing Specialist

About Zepz

Zepz powers two leading global remittance brands, WorldRemit and Sendwave, to build the next generation of cross-border payments. Serving over 9 million customers across 4,000 corridors, Zepz is transforming how money moves across borders by making it faster, safer and more convenient. Its innovative digital solutions are designed to break down financial barriers and expand access to better financial tools. Zepz operates across a broad global footprint, connecting the global north and south and enabling migrants to support loved ones, fuel local economies and build better futures.

Come join us!

Zepz.io

Our Commitments:

1. Velocity - We are fast
2. Outcomes - We work for our customers
3. Integrity - We do the right thing

About the role:

You will be a successful Performance Marketing Specialist:

• Are confident with Social paid media channels (Meta) and Google Ads as a bonus
• Have a strong data-driven and analytical mindset and use this for your decision-making
• Look for optimisations, efficiencies and automation
• Are a good communicator and able to summarise data concisely and effectively
• Are keen to learn and take on new challenges

What you will own (Role and responsibilities):

Reporting to the Performance Marketing team Lead

• Paid Media Campaign Management:
• Develop, execute, and optimise paid media campaigns across performance platforms with a focus on Social channels
• Monitor and analyse campaign performance, making data-driven decisions to drive growth and achieve KPI targets.
• Implement A/B testing strategies to improve ad creatives, targeting, and bidding strategies.
• Stay up-to-date with the latest trends and best practices in performance marketing.
• App Activity Focus:
• Drive user acquisition and app installs through targeted paid media campaigns.
• Analytical Reporting:
• Track and report on key performance metrics, providing insights and recommendations for improvement.
• Utilise Google Sheets or Excel for data analysis and reporting.
• Budget and KPI Management:
• Manage the allocated budgets effectively across different paid media channels. (With support from senior managers)
• Ensure campaigns are cost-effective and within budget constraints.
• Conduct regular optimisations and adjustments based on performance data.
• Collaboration and Communication:
• Begin working with cross-functional teams including creative, and MarTech to ensure cohesive marketing strategies. 
• Work with senior managers to develop creative briefs to guide the production of engaging ad content.
• Communicate campaign performance and insights to the rest of the performance marketing team in a clear and concise manner.
• Support senior managers as required to help elevate the digital marketing program

What you bring to the table: 

• Experience in digital marketing, preferably within an agency, the financial/fintech sector or  B2C App sector.
• Proven experience managing campaigns on Meta Ads (and Google Ads as a bonus)
• Strong analytical skills and proficiency in Google Sheets or Excel.
• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
• Right to work in the UK.
• Strong communication and collaboration skills.

Bonus points if you: 

• Have experience with third-party tools such as Smartly, SA360, DV360
• Have experience on additional social marketing platforms such as TikTok or X or spotify
• You can speak/understand French, Spanish, Portuguese, German, Italian or Filipino

What you’ll get from us 

Please note that the benefits below will apply to permanent roles.  

We have five core benefits for our talent in the US, UK, Philippines, Poland, and South Africa. specifically:

• Unlimited Annual Leave: Feel free to make the most of your time off and maintain a healthy work-life balance! 
• Private Medical Cover: ​​You can opt-in to a Private Medical Insurance scheme. This provides you with access to thorough medical coverage, so you can feel confident in your health and well-being.              
• Retirement: We offer pension schemes to help you plan for and secure your future. 
• Life Assurance: Life assurance is available to give you peace