Performance Marketer

CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.

Job Title: Performance Marketer

Job Type: Full Time

Level: Mid - Senior

Purpose Statement

We are seeking a strategic and data-driven Performance Marketer  to spearhead user acquisition, brand awareness, and customer retention. This Performance Marketer will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.

Responsibilities:

• Develop and execute marketing strategies focused on user acquisition, retention, and brand awareness .

• Optimize paid and organic marketing channels , including Google Ads, Meta Ads, SEO, influencer marketing, and partnerships .

• Drive lead generation and track conversion through marketing funnels and targeted campaigns.

• Work closely with sales, content, and digital marketing teams to align efforts and maximize impact.

• Utilize CRM, email marketing, and loyalty programs to enhance customer retention.

• A/B test ad creatives, messaging, landing pages , and other marketing assets for performance optimization.

• Monitor and improve marketing KPIs such as CAC, conversion rates, and engagement metrics.

• Analyze competitor strategies and market trends to identify growth opportunities.

• Implement marketing automation tools to streamline campaigns and improve efficiency.

• Generate reports and in