Partner Marketing Specialist

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career 

We’re looking for a results-oriented Partner Marketing Specialist who thrives in a fast-paced environment to help accelerate our partner marketing efforts.  As the Partner Marketing Specialist you will be an integral part of the North America Partner Marketing team, helping us execute and report on our demand generation efforts that drive revenue through our Channel Partners.  

Reporting into the Senior Channel Marketing Manager, Courtney Aston, with a dotted line into our Senior Regional Marketing Manager, this role will be responsible for developing programs, campaigns and initiatives that enhance partner engagement, increase market share and boost sales performance. You will own budget and program management, virtual and physical event execution, as well as campaign management and reporting.

Your Impact

• Develop and implement comprehensive regional partner marketing plans to build pipeline and drive revenue goals that align with business objectives across the Northeast and North Central regions
• Collaborate with partners to create joint marketing programs and co-branded campaigns that incorporate a mix of partner driven campaigns and PANW-originated global campaigns and programs (i.e, Digital Campaigns & Event in a Box kits)
• Execute partner events, trade shows and webinars to promote our latest Precision AI trends via Platformization across the portfolio
• Support NAM Ecosystems Partner Marketing Leadership in the execution of cross partner activities associated with partner engagement and enablement - Responsibilities include managing pre-event logistics, venue sourcing, speaker alignment, communications, etc
• Establish and maintain connections with extended go-to-market ecosystem partners to bolster our value offers, expand our brand's visibility, and generate new business opportunities with our Channel Partners
• Manage quarterly regional channel marketing budget, ensuring cost-effective use of resources
• Analyze program results and business contribution through data-driven reporting and marketing metrics, and subsequently report back to the business stakeholders on those successes on a regular cadence with recommendations for improvement
• Support in managing incentives, tracking spreadsheets, and notifying partners to ensure there is appropriate visibility for our incentives with the Channel Partner community
• Ensure marketing programs & tactics are delivered on time, within budget and meeting expectations and track and report on budget expenditures and ROI for marketing activities
• Track and validate partner MDF spend, proof of performance and claiming via 3rd party system
• Ability to handle multiple projects in a dynamic channel marketing organization
• Build and maintain strong relationships with Channel Partners 

Qualifications

Your Experience

• 5 years experience in Marketing or Demand Generation
• Project Management specific to tracking multiple deliverables and deadlines across various stakeholders in a fast-paced environment
• Ownership of enablement, demand generation and vendor management with Solution Providers
• Creative thinker with the ability to develop innovative marketing strategies
• Ability to tell a story through metrics driven data
• Interested/willing to learn about cybersecurity
• Proven ability to