Partner Marketing Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Workday Global Partner Marketing team is responsible for building global awareness of the Workday partner ecosystem and to support pipeline growth by marketing to, through, and with our partners

About the Role

The Partner Marketing Manager is responsible for supporting the execution of campaigns and programs that drive awareness, engagement and growth within Workday’s partner ecosystem. 

Specific Responsibilities include:

• Build and manage marketing campaigns and programs that support Workday’s partner ecosystem vision, champion relationships with key partners and support Workday’s growth goals.  

• Collaborate across Workday sales and marketing teams to develop and implement effective marketing programs that align to the Global Partner Organization business objectives

• Provide guidance and support to partners on co-marketing initiatives to ensure consistent messaging, branding and execution

• Coordinate and support partner involvement at events, trade shows, conferences, and webinars 

• Develop partner marketing content including but not limited to: co-branded assets, case studies, success stories, videos, podcasts,  social media activations, etc.

• Track and analyze marketing performance metrics, such as lead generation and conversion rates, to recommend actionable insights to optimize  partner marketing activities

• Conduct market research and competitive analysis to identify trends, best practices and areas for partner marketing improvements 

About You

Basic Qualifications

• 5+ years global partner marketing experience in the B2B tech sector driving partner marketing pipeline and supporting revenue growth

• Ability to translate business objectives into marketing plans that have clear metrics and objectives

• Experience creating co-marketing campaigns that support sales pipeline and revenue growth from demand generation through closed/won opportunities

• Ability to plan, manage and implement several marketing programs simultaneously

• A partner champion who articulates the value of the ecosystem to internal and external partners

• Data-driven and experimental in how you approach and measure your work

• 2+ years experience leading global GDPR and legal/ privacy compliant marketing programs

• Experience using Salesforce, Marketo and Tableau

• Travel 10-20% time

Other Qualifications

• Comfortable working in an ever-changing environment, including the ability to adapt as business priorities change 

• Experience managing key partner relationships to ensure execution plans are communicated and managed effectively both internally and externally

• Excellent verbal and written communication skills

• Strong problem solving and critical thinking skills

• Sense of humor

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the h