Paid Search Supervisor

Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.

As a Paid Search Supervisor at Fingerpaint, you will be responsible for overseeing the development and execution of Paid Search, YouTube, and Native Text campaigns for our clients. You will collaborate closely with cross-functional teams to ensure campaigns align with our omni-channel approach and meet or exceed performance goals. Your leadership and expertise will drive success in the dynamic world of digital advertising.Responsibilities:

• Oversee the development of Paid Search, YouTube, and Native Text campaigns, ensuring they are strategically aligned with client objectives.
• Collaborate with media and brand strategy teams to ensure campaigns align with our omni-channel approach for given brands.
• Partner with digital strategy and analytics teams to develop and track KPIs and measurement plans.
• Work closely with associate team members, providing guidance and making optimization recommendations to junior team members.
• Lead client strategy and reporting calls, demonstrating a deep understanding of the pharmaceutical market and SEM's role in achieving brand goals.
• Manage workflow of junior team members to ensure client deliverables meet deadlines.
• Contribute to thought leadership by staying updated on emerging trends within the pharmaceutical and digital marketing space.
• Work with department leads to improve and evolve SEM processes, capabilities, and deliverables.
• Mentor and teach junior team members best practices in SEM and Contextual advertising.
• Perform keyword research, write ad copy, and optimize campaigns when needed.
• Stay informed about new tools, trends, and best practices in the search marketplace through research and industry events.
• Lead the development and onboarding process for new hires and direct reports.

Requirements:

• 4+ years of experience in managing Paid Search accounts.
• Strong business and leadership skills to make independent decisions affecting campaign management.
• Experience with mentoring, managing, and team development preferred.
• Ability to make data-driven recommendations based on statistically significant data sets.
• Strong working knowledge of MS Office, particularly Excel (V-Lookups, Pivot Tables), and PowerPoint.
• Knowledge of Web Analytics software, such as Adobe Omniture, Google Analytics, and bid management tools like Search Ads 360.
• Healthcare/Pharmaceutical background is required.
• Google Ads, Bing Ads, Search Ads 360 certifications are a plus.
• Organic SEO experience is a plus.