Paid Media Manager, SEM
1-800-FLOWERS.COM, INC.About the role
At 1-800-Flowers.com, we're transforming how customers discover, shop, and celebrate life's most meaningful moments. We're investing aggressively in data, AI, measurement, and performance marketing to drive sustainable growth across our portfolio of iconic brands.
We're looking for a Paid Media Manager, Search Engine Marketing to join our growing SEM team. If you're passionate about optimizing large-scale paid search programs, uncovering growth opportunities through data, and driving measurable business impact, this is an opportunity to own high-visibility initiatives that directly influence revenue and customer acquisition.
Reporting to the Senior Director of Search Engine Marketing, you'll help shape the future of paid search across multiple brands while working alongside talented partners in Analytics, Product, Technology, Merchandising, Finance, and Marketing.
What You'll Do
As a key member of our performance marketing team, you'll own the strategy, execution, optimization, and measurement of sophisticated paid search and shopping campaigns across Google Ads and Microsoft Advertising.
In this role, you will:
- Lead day-to-day optimization of paid search and shopping programs, including Search, Shopping, Performance Max, Dynamic Search Ads, remarketing, and emerging search formats.
- Manage significant paid search investments, monitor performance, forecast outcomes, and allocate budget strategically to maximize growth and efficiency.
- Utilize both manual and automated bidding strategies to achieve business objectives, improve efficiency, and scale results.
- Analyze key performance metrics including ROAS, ROI, CPA, CTR, conversion rate, revenue, and impression share to uncover actionable insights.
- Design and execute a robust testing roadmap across bidding strategies, ad copy, audiences, landing pages, segmentation approaches, and new platform capabilities.
- Partner with Analytics, Data Science, Product, Development, and IT teams to improve attribution, conversion tracking, audience integration, and overall marketing effectiveness.
- Leverage AI, automation, scripts, and advanced tools to increase scalability and operational efficiency.
- Present performance insights and strategic recommendations to leadership and key business stakeholders.
What Makes You Successful
You're both strategic and hands-on. You love digging into data, solving performance challenges, and identifying opportunities others miss.
We're Looking For:
- 4+ years of hands-on Paid Search or Search Engine Marketing experience.
- Experience in retail, e-commerce, direct-to-consumer, marketplace, or other performance-driven environments.
- Proven success managing substantial paid search budgets and optimizing performance against aggressive growth goals.
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