Paid Media Director

Why Chuze Us?

Our mission is to build healthier communities through human connection and kindness. We’re reinventing the fitness industry on deadlift at a time by focusing on hospitality and our people. We nurture a vibrant work environment, fostering an inclusive community for our members, our communities, and for each other.

You deserve an awesome job. You found it.

What Does it Mean to Be a Chuzer?

At Chuze, our culture is at the core of who we are. It's how we do our work and show up every day. Our Chuzers are:

• Gritty - We embrace challenges, stay committed, and persevere toward our mission. 
• Hospitable  - We take ownership of making every person feel welcomed, valued, and celebrated. 
• Collaborative - Our best work is done together. By leveraging our strengths, we can accomplish more and create something bigger than ourselves.
• Authentic - We show up as our true selves and never compromise on our integrity.

Your New Role

Pay Range: $110,640 - $130,000 / anually; based on experience and state.

Hours: Monday - Friday; in-office in Mission Valley - San Diego, CA.

The Paid Media Director will be responsible for the strategy, execution and optimization of all paid media activities across offline, digital, and newer channels, with accountability for leads to joins conversions, cost-per-acquisition, scaling new club launches, and ongoing funnel efficiency. This leader will manage and grow a small team, partner with agencies and internal stakeholders, own the paid media budget, and continually test and iterate to drive performance.

Duties and Responsibilities:

• Evolve the paid media strategy aligned with the acquisition → upgrade → retain flywheel, KPIs, and revenue goals for memberships

• Own end-to-end paid marketing funnels: media planning, buying, channel mix, targeting, creative alignment, landing pages, tracking execution, performance, and optimization

• Lead multiple new club launch media campaigns, including geo-targeting, local paid media, regional support, and lead generation conversion to join

• Optimize media budget across channels to maximize Return On Investment (ROI), minimize Customer Acquisition Cost (CAC), and deliver on lead goals

• Collaborate with reporting and analytics to define and monitor attribution models, A/B tests, incrementality, channel contribution analytics, and dashboard reporting
• Maintain leading media presence by ensuring paid media creative, landing experiences, and nurture journeys align, staying informed on emerging platforms and proposing adoption, and presenting insights and performance to senior leadership for continued review
• Oversee agencies and vendor partners for media buying, platform negotiations, reporting, and vendor performance
• Foster strong cross-functional working relationships that enable coordinated planning and strong alignment, continuous improvement, and successful delivery and execution of initiatives across teams

Your Perks:

• Free Chuze Fitness membership + 1 Free membership for a family member or friend
• Flex PTO (includes sick time and holidays)
• 401k
• Medical, Dental, Vision, and other supplemental insurance (with large employer contribution)
  • Health Savings Account (HSA) with employer contributions
  • Flexible Spending Account (FSA)
• Personal device stipend
• Discounts on all retail purchases, vendor products, and smoothies

Physical Requirements:

• Read, write, and speak clearly in English 

• Sitting or standing for long periods  

• Phone and computer operations