On-Call Digital Marketing Analyst - Remote

On-Call Digital Marketing Analyst 

Ready to make a difference? 

Step into the role of Digital Marketing Analyst with us. In this position, you'll be at the heart of our analytics operations, ensuring that our digital campaigns are meticulously tracked and reported using tools like Google Analytics 4 and Looker Studio. Your role is more than just numbers; it's about laying the foundation for data-driven insights and guaranteeing our internal and external stakeholders have access to precise, actionable data. Dive into the backend, refine our tracking infrastructure, and be a pivotal part of our commitment to excellence in the media landscape. 

Why you will love working here: 

• Quality of life: Flexible workplace arrangements, work-life balance 
• Investment of the community: Donation matching, volunteer opportunities 
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan 
• And many, many more (Ask your recruiter for more details!) 

What you will be doing: 

• Implement and monitor event tracking on client websites through GTM and Google Analytics 4. 
• Ensure correct source attribution and implementation of tracking tags and UTM parameters. 
• Customize and update dashboards on Looker Studio to align with agency and client needs, ensuring data accuracy and consistency. 
• Regularly audit and troubleshoot issues in Google Analytics, ensuring data accuracy and completeness. 
• Generate comprehensive monthly reports detailing site performance, user behavior, and conversion metrics. 
• Ensure data consistency across platforms, including Looker, and address any discrepancies. 
• Analyze site metrics, user demographics, and behaviors to provide actionable insights and recommendations. 
• Use advanced features in Google Analytics, such as attribution modeling, cross-domain tracking, and enhanced e-commerce tracking. 
• Regularly back up, archive, and visualize data reports, ensuring standardized metrics across all ad platforms. 
• Collaborate with web developers, Ad Ops teams, and UX/UI teams to ensure proper tracking, reporting alignment, and data-driven website improvements. 
• Stay updated on the latest features and updates in digital analytics tools and platforms. 

 
What we need you to have (minimum qualifications):  

• Bachelor's Degree in Marketing, Management, Advertising, or Data Analysis + certification in Google Analytics 4

OR 

• 1+ years of experience in data analytics for marketing channels such as social media marketing, display advertising, video advertising or others + certification in Google Analytics 4 or related experience.

What we would like you to have: 

• Certification in Google Analytics or other relevant platforms. 
• Proficiency in Google Analytics, GTM, and other digital analytics tools. 
• Familiarity with GA4 and its features. 
• Experience in site conversion tracking, site traffic analysis and attribution analysis. 
• Experience in setting up and monitoring event tracking and conversion tools
• Experience with Looker Studio, Supermetrics, and/or similar reporting tools. 

Professional Skills : 

• Proficiency in Excel and Google Sheets. 
• Strong communication and presentation skills. 
• Ability to collaborate with cross-functional teams. 

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email icfcareer