Job Description | October 2024
Account Director (Petcare)

Overview

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients’ trusted strategic partner — staying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our leaders. As a fast-growing, senior team, we're excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our client's industries, and have fun along the way.

As Director, Medical Strategy you will bring scientific depth, strategic clarity, and storytelling finesse to help shape brand-defining work in healthcare. In this client-facing role, you’ll lead medical strategy across two accounts, partnering closely with internal and client teams to ensure everything we create is scientifically grounded, emotionally resonant, and strategically sharp.

What You’ll Do

• Serve as medical strategy lead across two healthcare clients, translating complex science into clear, compelling narratives that drive brand differentiation and customer engagement.

• Act as a subject matter expert and strategic advisor to internal cross-functional teams and client stakeholders, ensuring alignment with the clinical, regulatory, and scientific context at all times.

• Lead development of foundational strategic deliverables, including scientific platforms, medical narratives, lexicon and language guides, annotated creative materials, launch support tools, and field resources.

• Collaborate seamlessly across strategy, creative, and account to integrate clinical insight into positioning, messaging, concept development, and tactical execution.

• Interpret and distill data from clinical trials, treatment paradigms, and competitive intelligence to inform brand planning and provoke smarter thinking.

• Support content creation and regulatory review for promotional assets, field materials, and launch deliverables, ensuring FDA-compliant messaging.

• Build trusted partnerships with client-side medical affairs, KOLs, and advisory board members to guide strategy and explore partnership opportunities.

• Contribute to new business pitches and proposal development, bringing medical rigor and a clear point of view to help win and grow business.

What You’ll Bring

• A background in life sciences (PharmD, PhD, or MD preferred; Master’s-level candidates with deep experience considered).

• 7+ years in medical strategy or medical writing, ideally in a healthcare agency setting.

• Proven experience supporting brand launches and/or new indications.

• Comfortable navigating FDA guidance and promotional review processes (e.g., MLR/OPDP).

• Ability to distill complex science into clear, actionable insights for cross-functional teams.

• Confident, composed client presence—able to read a room, lead a discussion, and guide decision-making.

• Skilled at identifying competitive gaps, clinical opportunities, and pressure points that shape brand strategy.

• Familiarity with rare, complex, or specialty diseases.

• Adaptable, collaborative, and comfortable working in a fast-paced, entrepreneurial agency environment.

Nice-to-Haves

• Experience in immunology, oncology, neurology, or rare disease categories.

• Background in biotech or small-to-mid-sized pharma.

• Global marketing or regulatory experience.

• Strong slide storytelling skills—can build a compelling narrative, even if not a designer.

• Comfortable participating in and facilitating brand planning workshops.

• Ability to help shape the future of the medical strategy offering at FWD.

Who You Are

• A clear thinker who can connect the dots between science, strategy, and story.

• A trusted advisor who brings calm, confidence, and clinical credibility to every room.

• A collaborative partner who inspires great work—and great working relationships.

• A strategic leader who sees both the forest and the trees, helping teams move smartly and swiftly toward impact.

Working at FWD People

We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you’ll collaborate with solution-focused colleagues to advance both our clie