Media Planning Specialist

About Klick HealthMeet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!
Job Details
Our media team is responsible for developing and delivering digital media campaigns to reach healthcare audiences (patients and service providers) in the US. We work across every channel: search, display, video, email, mobile and more. Klick's goal is to shape the future of digital health and we get to be a big part of that in spreading our clients' message. Our business is growing quickly and it's time to add a new team member. That's where you come in. We're looking for a Media Planning Specialist to join our team. This role is right for you if you are passionate about what’s possible in digital media today and if you're always on the lookout for what might be possible tomorrow. The Media Planning Specialist is a digital media subject matter expert who develops thoroughly researched, well supported media plans for clients; flawlessly implements/executes recommendations with the support of our Media Operations team You'll bring at least 2-3+ years of media planning/execution experience to the table and ideally, you'll have done some of this work for the US market, even better if you've done it for pharma or health related products. You have the creativity and drive to reach for big ideas and the stamina to sweat the details and are master of the spreadsheet. When you come in to meet with us, we would love to hear about your experience developing digital media plans that drive results and about your approach to working with media vendors & various other internal crafts (Social teams, programmatic teams, SEM teams). We'd like to find out about your media performance reporting and analysis acumen, and we'd also really like to find out about what you love and hate in the agency world and to see if we click.

Key Responsibilities:

• Media Strategy Development: Turn data into information to assist in the strategy development process.
• Determine recommended media channel mix for campaigns.
• Allocate budgets by media channel and monitor spending regularly.
• Optimize ad campaigns based on approved metrics/KPIs.
• Evaluate the success of media strategies and campaigns, providing insights and recommendations.
• Collaboration and Leadership: Build and nurture relationships with media vendors to promote our brand.
• Mentor and guide Media Planning Coordinators, ensuring opportunities for professional development.
• Collaborate with Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
• Execution and Optimization: Lead budget management and reporting.
• Support reconciliation of discrepancies with vendor partners.
• Professional Growth and Innovation: Learn and follow best practices in media planning and execution.
• Show proficiency in all media tools and operational tools (e.g., Datorama, DCM, Genome, Microsoft Office/G-Suite).
• Set SMART goals for professional development.
• Support new business development initiatives.

Key Qualifications:

• 2-3+ years of media planning experience, with a strong emphasis on digital media
• Experience in the healthcare or pharmaceutical industry is an asset.
• Effectively manage time, energy, and resources.
• Draw relevant insights from data to optimize campaigns.
• Maintain focus and clear-headed thinking under pressure.
• Identify and execute new potential products/services.
• Communicate and collaborate effectively with colleagues and clients.
• Achieve compromise and agreement for improved outcomes.
• Investigate and analyze information to develop recommendations.
• Conceptualize and implement new processes to achieve objectives.
• Apply knowledge of tools and platforms for campaign execution.
• Present ideas and information clearly and concisely.
• Apply industry knowledge to prioritize activities and inform decisions.