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Media Analytics Manager - Remote

dentsu international
United StatesRemotefull_timeVerifiedPosted 20 May 2024
💰 $152,375/yr($94,000/yr$152,375/yr)

About the role

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

Job Description

The Media Analytics team at Merkle is a fast-growing team of experts who apply rigorous analytics to help our clients assess the effectiveness of their media efforts. We combine our deep media platform knowledge and cross channel expertise to understand the drivers of performance.

We are looking for a manager to be the primary daily SME voice of media performance and lead a delivery team to implement strategies and plans that deliver reporting that allow company partners and clients to improve their media investment decisions. You will have the opportunity to make an immediate impact. You will report to the Sr. Director, Analytics. This is a remote role (EST/CST).

Responsibilities:

  • You will deliver end-to-end reporting and insights by managing performance dashboards and important analyses that inform all partners on program performance
  • You will be a contact to client, team members, and company partners; manage daily communications
  • You will architect solutions based on our clients' goals
  • You will lead the delivery team and manage delivery chain
  • You will translate requirements into analytics roadmap and delivery plan
  • You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients' media performance
  • You will provide expertise, mentoring, and career advocacy to junior team members
  • You will be client-facing and consultative

Qualifications

  • 5+ years of experience using database and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and data visualization tools (e.g., Tableau)
  • Experience in Media ecosystem knowledge in major platforms (Google, Facebook, Adobe, Salesforce, Oracle) and digital channels (Search, Display, Social, Video and Email)
  • Experience designing and measuring media and audience-based tests
  • Foundational Experience with Mobile and Video advertising in Paid Social and Display
  • Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required

Additional Information

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are

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