Position Overview

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in Marketing Operations to ensure we are building a marketing foundation for scale.

We are seeking a highly motivated and experienced Workfront / Process Innovation – Business Analytics Lead team member to drive workflow process innovation within Marketing . If you are passionate about optimizing marketing processes, leveraging technology, and enhancing overall efficiency, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success.

As a Business Analytics Lead with expertise in Adobe Workfront and a strong focus on process innovation, you will play a pivotal role in streamlining marketing operations, improving workflows, and driving operational efficiencies through the effective use of marketing technologies. You will lead the implementation and optimization of Workfront and other marketing technology tools, ensuring the marketing team operates with maximum efficiency, creativity, and alignment with business goals.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.

Responsibilities:
1. Workfront Administration & Optimization:
o Serve as the subject matter expert (SME) for Workfront, leading the configuration, customization, and continuous optimization of the platform to meet marketing needs.
o Manage user permissions, workflows, templates, and support 3rd party integrations with Workfront, ensuring alignment with business objectives.
o Provide ongoing support and training to team members on Workfront functionality and best practices.
o Troubleshoot issues related to Workfront and other integrated marketing tools.
o Perform general maintenance and updates of the Workfront solution
2. Product Management
o Manage end user & market research efforts to uncover customer pain points and integrate solutions into the product roadmap.
o Owns, develops, prioritizes and maintains, a product backlog that enables development to support the overall strategic roadmap and value proposition.
o Articulate the product vision and strategy to all levels of the organization effectively.
o Work closely with Risk line of defense partners and stakeholders to mitigate risks and identify opportunities to implement and automate operational controls.
3. Process Innovation & Improvement:
o Challenge current marketing processes and workflows to identify opportunities for improvement and automation.
o Collaborate with cross-functional teams to redesign workflows, improving the efficiency and effectiveness of marketing operations.
o Lead the adoption and integration of new marketing tools and technologies that drive process innovation and enhance marketing team performance.
o Act as a change agent, ensuring smooth implementation of new marketing processes and tools, and driving user adoption.
o Lead cross-departmental workshops and training sessions to drive adoption of new tools, processes, and best practices.
4. Project Management & Collaboration:
o Work closely with marketing, creative, and IT teams to ensure successful delivery of Workfront tool projects, from inception to completion.
o Manage timelines, resources, and dependencies to ensure Workfront configuration and development projects are delivered on time and within scope.
o Communicate project progress, risks, and solutions to stakeholders at various levels of the organization.
o Act as the liaison between marketing and IT for technology-related projects, ensuring marketing's needs are fully understood and met.
5. Data & Reporting:
o Develop and maintain dashboards and reports to enable end users ability to track marketing project performance, resource allocation, and