Marketing Transitions Manager

Company Overview 

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.    

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US.  At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.    

Marketing Transitions Manager

As the Marketing Transitions Manager, you will play a critical role in leading the marketing onboarding and transition process for newly acquired communities entering the portfolio. This position is responsible for developing and executing strategic marketing plans that establish a strong digital presence, support leasing performance, and position communities for long-term success under new management. 

The Marketing Transitions Manager works closely with operational leadership, ownership groups, internal marketing teams, and vendor partners to ensure all marketing assets, platforms, and brand elements are implemented efficiently during the transition period. This role also provides leadership and guidance to the Marketing Transitions team, ensuring transitions are completed within established timelines while maintaining a high standard of marketing performance and client service. 

The ideal candidate is strategic, collaborative, and highly organized, with a strong background in digital marketing, multifamily marketing strategy, and cross-functional leadership. 

Essential Duties & Responsibilities

Transition Strategy & Property Onboarding: 

• Lead the development and execution of marketing strategies for newly onboarded communities.
• Evaluate existing marketing efforts from prior management companies and recommend improvements to digital presence, brand positioning, and lead generation.
• Partner with operational leadership to ensure marketing strategies align with occupancy goals and ownership expectations.
• Oversee the setup and coordination of marketing assets including logos, photography, domains, websites, and other digital platforms during onboarding. 

Digital Presence & Listing Strategy: 

• Oversee the setup, optimization, and auditing of Internet Listing Services (ILS) including 
• Oversee the setup, optimization, and auditing of Internet Listing Services (ILS) including Apartments.com, Zillow, Apartment List, and similar platforms.
• Ensure accurate property listings across ILS platforms, Google Business Profiles, and social media channels.
• Collaborate with internal digital marketing teams to launch and optimize campaigns including PPC, Performance Max, retargeting, and paid social.
• Monitor marketing performance to ensure communities remain competitive within their markets.3. Brand Implementation & Marketing Assets:
• Coordinate with internal design teams and vendors to implement or refresh community branding including logos, photography, websites, signage, and marketing c