Marketing Technology Manager

AT A GLANCE

Hybrid (Denver, Colorado)

RVO Health is currently seeking a Marketing Technology Manager to join our Healthgrades’ team. As part of the Consumer Marketing team, you will be responsible for project management/execution of large-scale consumer communication — including design, delivery and reporting results for promotional and transactional campaigns.

Healthgrades stresses the importance of patients and providers creating meaningful connections. This role would help to lead this effort and target consumers wherever they are in the selection/evaluation stage.

What You’ll Do

• Work with the consumer marketing team on weekly newsletters, self-help nurture programs, product announcements and transactional messages
• Manage our onsite personalization engine, by delivering relevant content to specific audiences, as well as A/B testing
• Utilize a content management system to create campaign landing pages
• Build relationships with key internal stakeholders including consumer marketing, physician marketing, hospital marketing, web product team leads and legal
• Report on KPIs and identify opportunities for change/adjustment. Measure email marketing performance, delivery and strategy with recommendations for optimization
• Knowledge of and/or experience with relational databases
• Responsible for day to day agency and email management/execution
• Work with marketing technology solutions to troubleshoot issues. Serve as an escalation point to resolve technical or data challenges
• Participates in consumer marketing leadership meetings

What We’re Looking For

• 2+ years of B2C/B2B marketing experience
• Working knowledge of marketing automation systems, content management systems and personalization platforms
• Experience leading/directing agency team members
• Proven experience fostering stakeholder relationships and delivering results to support our cross-business objectives
• Ability to prioritize and manage multiple requests/projects simultaneously
• Attention to detail, analytical thinking and problem solving
• Lead generation, acquisition and list building
• Strong written and verbal communication skills
• Working knowledge and/or direct experience with Oracle Eloqua and Maxymiser
• Experience with Adobe Analytics and Google Analytics
• Experience with Adobe Creative Suite (or equivalent) and HTML

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $55,000 - $80,000 
  *Note actual salary is based on geographic location, qualifications and experience
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a re