Jobs and Careers

Marketing Technology Business Analyst

United Statesfull_timeVerifiedPosted 8 Apr 2025

💰 $171,800/yr($96,600/yr – $171,800/yr)

About the role

About this role:

Wells Fargo is seeking a Lead Business Execution Consultant in the Marketing Content product area within the Enterprise Marketing Services product group. This team focuses on supporting and enhancing the marketing technology used by marketing partners through simplification, controls and improved effectiveness.

In this role, you will:

Drive fact-based insights leading to superior operational solutions for the marketing technology used across marketing roles at the company, with a focus on specific marketing content products. Salesforce Marketing Cloud is used to develop and deliver enterprise-wide email campaigns and Local Listings enables to company to sustain a high level of accuracy with its location information provided to publishers such as Google and Apple.
Perform assessments through fact finding, quantitative and qualitative assessments to formulate creative approaches to solving complex issues and develop appropriate solutions or recommendations. These assessments will include current state processes and operations as well as the evaluation of new vendor features.
Review strategic approaches and effectiveness of support function and business performance
Collaborate and consult with key members of the Product, Marketing Execution, Marketing Channels and other key partners to identify and align on strategic initiatives.

Required Qualifications:

5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

Experience with Marketing Technology, particularly with creating email marketing using a tool such as Salesforce Marketing Cloud
4+ years of Marketing, E-business, Digital Marketing, Digital Platform experience with planning and creating marketing campaigns
Ability to combine technical and business acumen related to the function of marketing and its end-to-end marketing developing process and the ability to translate business requirements into new or revised business processes.
Knowledge and understanding of the marketing process used to create marketing programs, and workflow-based marketing technology platforms such as Aprimo
4 + years of experience with quantitative analysis
Experience with fact finding and quantitative analyses and executive-level discussions with conclusions.
Experience working in a product agile environment
Experience working across large, multi-business organizations

Job Expectations:

Ability to travel up to 10%
This job offers a hybrid work schedule
Visa sponsorship is not available for this position
Relocation assistance is not available

Locations:

Charlotte, NC - 141753-NC-Three Wells Fargo Center, Charlotte

Wilmington, DE - 109022 -2200 Concord Pike

Minneapolis, MN -141753 -550 Wells Fargo Center

Pay ranges:

Wilmington Delaware 106,300- 188,900 Annual

Charlotte North Carolina 96,600- 171,800 Annual

Minneapolis Minnesota 96,600- 171,800 Annual

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$96,600.00 - $171,800.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.