Marketing Systems Administrator

Description

Employment Type: Full-Time, Hybrid #LI-HYBRID

What you should know about the role

The Marketing Systems Administrator role is essential for driving your credit union’s marketing initiatives and ensuring data-driven decision-making. By leveraging advanced data analytics and marketing automation platforms like Marketo, HubSpot, or Salesforce Marketing Cloud, this role will significantly contribute to Advia's growth and optimization strategies. Collaborating closely with various teams such as Marketing, Sales, Operations, Analytics, and Digital Channel, the Marketing Systems Administrator will play a crucial part in developing and executing regional marketing campaigns. This partnership aims to enhance pipeline and revenue growth, positioning us for sustained success.

What you should know about Advia

Advia is a fast-growing Credit Union that is positioned in the top 3% of credit unions across the United States. We serve almost 200,000 members with assets over $3 Billion. We offer very similar product and services as the big banks with a focus on saving our members money while providing financial advantages. We are rooted in our communities and believe we have a responsibility to give back outside of our four branch walls through volunteering and charitable donations. The work environment at Advia is fast-paced, performance based, and fun infused. We certainly live by the saying "work hard, play hard." As an employee of Advia, you can expect regular and constructive feedback, development opportunities, great benefits, excellent co-workers and engaged managers.

Major Duties and Responsibilities

• Manages the day-to-day administrative operations of the marketing automation platform, Marketo, and integrations with our CRM (Customer Relationship Management) platform.
• Develops and executes marketing campaigns from email campaigns, landing pages, forms, member onboarding, and member surveys.
• Maintains seamless connections between Advia’s marketing automation platform (currently Marketo) and its CRM (Customer Relationship Management) system. Implements and optimizes nurture campaigns leveraging both marketing automation and CRM data to generate opportunities for sales teams.
• Analyzes campaign performance using reporting and dashboards.
• Develops a scoring strategy model tagging prospects as leads: Market Qualified Lead (MQL), or Sales Qualified Lead (SQL) and partners with the departmental sales unit for pipeline management and automation. Nurtures prospects who are not ready to move forward in the funnel by delivering quality marketing content, partnering with Sales and Marketing to develop.
• Optimizes contact lists for performance and continuously tests, learns, and iterates on strategies to enhance campaign and email effectiveness. Analyzes sales funnels and member intent throughout the sales process to understand member behavior. Identifies areas for improvement and refines marketing strategies, including scoring, personas, products, marketing stages, communication channels, sales generation, and persona modeling.
• Assists in calculating and managing the cost per member acquisition report on the return on investment (ROI) of each campaign, including ROI by channel. Creates standardized marketing reports and dashboards to present performance metrics to stakeholders across the organization.
• Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control. Additionally, all employees must follow policies and procedures to minimize risk by exercising judgment, raising questions to management, and adhering to policy guidelines.

Requirements

Experience

Three years to five years of similar or related experience, including preparatory experience. Strong understanding of marketing automation.

Education/Certifications/Licenses

A college degree.

Interpersonal Skills

A significant level of trust, credibility and diplomacy is required. In-depth dialogue, conversations and explanations with customers, direct and indirect reports and outside vendors can be of a sensitive and/or highly confidential nature. Communications may involve motivating, influencing, educating and/or advising others on matters of significance. Typically includes subject matter experts as well as first level to middle managers.

Other Skills

•  Passion for working in a data-driven culture.
•  Proven record of executing successful email campaigns in a marketing automation platform in Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation platform.
•  Know