Marketing Support RFP

Description

Habitat for Humanity of Kansas City is seeking proposals from qualified vendors to provide comprehensive social media management and digital marketing services. The selected vendor will be responsible for meeting the primary need of day-to-day social media management that enhances our online presence, increases engagement, and drives traffic to our platforms.

Primary Scope of Work:

Social media management:

• Scheduling and posting content across Facebook, Instagram and LinkedIn.
• Formatting existing content for social media, including the creation of reels.
• Individual engagement and messaging to foster community interaction.

Influencer strategy:

• Identify and collaborate with influencers to amplify our brand message and reach a wider audience.

ReStore sales campaigns:

• Develop and execute campaigns to promote sales and drive traffic to our ReStore locations. Deliverables include in-store advertising, social media graphics and social media ad campaigns.

Secondary services for consideration: The following services are not necessary but will be considered if included.

Graphic design:

• Periodic support with graphic design. This could include direct mail campaigns and misc. marketing materials.

Google Ads Management:

• Creation and management of Google Ads campaigns to increase visibility and drive targeted traffic.

Requirements

Proposal Requirements:

• Interested vendors are requested to submit a proposal that includes, but is not limited to, the following:
• Overview of the company, including relevant experience in social media management and digital marketing.
• Proposed approach and strategies for each service area outlined in the scope of work.
• Examples of past work, particularly related to social media campaigns and graphic design.
• Proposed timeline for project execution and deliverables.
• Detailed budget breakdown, including any potential additional costs or fees.
• References from past clients.

Submission Guidelines:

• Proposals should be submitted electronically no later than May 31. Please send proposals to Scott Hanson at shanson@habitatkc.org.

Evaluation Criteria:Proposals will be evaluated based on the following criteria:

• Experience and expertise in social media management and digital marketing.
• Creativity and innovation in proposed strategies.
• Demonstrated success in previous campaigns.
• Ability to meet project deadlines and deliverables.
• Cost-effectiveness of proposed solutions.