Marketing Specialist

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

Job Posting End Date:

July 12, 2024

Shift:

Job Description Summary:

Position Overview:
Coca-Cola Credit Union is seeking a highly creative and motivated Marketing Specialist to join our team. This individual will be responsible for implementing data-driven and innovative marketing strategies and assist our VP of Marketing in conceptualizing and executing marketing campaigns that aim to enhance our credit union's growth, reputation, and market share. Must be a self-starter with exceptional project management skills, and able to work in a fast-paced environment. This position is a hybrid role and will require 25% travel.

Function Related Activities/Key Responsibilities:

• Assist the VP of Marketing in developing, implementing, and evaluating comprehensive marketing strategies, branding and promotional campaigns.

• Oversee the development of creative assets for promotions, including graphics, images, videos, and copywriting.

• Manage social media platforms and interface with members, increasing visibility, membership engagement and overall brand awareness.

• Coordinate and implement various marketing projects to ensure deadlines and defined goals are met, increasing products and services per member.

• Organize and execute community outreach activities and events.

• Conduct market research to identify trends, member insights, and competitive analytics, which impact strategic initiatives and marketing strategies.

• Manage relationships with third-party providers and outside creative agencies for copy development, artwork, layout, and scheduling as necessary.

• Assist with other marketing duties and special projects as assigned.

Education Requirements:
Bachelor’s degree in Marketing, Communication, Public Relations or equivalent is required.

Related Work Experience:
Minimum 3 years marketing-related experience is required.

Functional Skills:

• Experience within a financial institution (Credit Union or Bank) is highly desired, but not necessary.
• Working knowledge of Photoshop, Illustrator and/or InDesign experience highly preferred.

Skills:

Pay Range:

$72,000 - $81,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.