Marketing Specialist

College/Division

College of Liberal Arts

Required Application Documents

Cover Letter, Curriculum Vitae or Resume, List of References

Employment Category

Fulltime

Additional Details

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Required Minimum Education Level

Bachelors or Equivalent Experience

How To Apply

In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number

Wage Band

117H

Required Qualifications

Minimum of 1-2 years of experience in marketing and communications content production and publishing for digital and traditional marketing.

Skills:

• Social Media: Use of social media as a marketing tool; publishing calendar management; KPI tracking and reporting; content creation; and social media content publishing and management tools such as Brandwatch or Sprout Social.
• Email: Use of email marketing platforms such as Emma, MailChimp, or Constant Contact; audience segmentation; content creation; email marketing best practices for deliverability and engagement.
• Marketing data analysis: Able to review marketing data to maximize the success of campaigns and efforts.
• Visual content creation: Photography and videography for social media and other digital channels; design of graphics using Canva and/or Adobe Creative Suite applications.
• Office and internal communications and project support using MS Office Suite or google suite tools such as Word/Docs, Excel/Sheets, PowerPoint/Slides, etc. 
• Web publishing: Experience using web publishing platforms such as Drupal, Contenta, WordPress, etc.
• Excellent communication and collaboration skills including writing, presentation, interpersonal, and listening skills.
• Organized, reliable, thorough, and creative with a positive attitude.
• Demonstrable problem-solving skills, strong analytical skills, proven ability to work with multiple deadlines and multiple priorities, time management and organizational skills, and ability to multitask.
• Must have a proven ability to work with a variety of constituents and stakeholders and as part of a team to achieve common goals.

Work Location

Hybrid — Remote/On-campus

Job Summary

Reporting to the College of Liberal Arts Director of Marketing and Communications, the Marketing Specialist will support or manage the production of a wide range of strategic marketing and communication efforts aimed at advancing the position of the RIT College of Liberal Arts and its programs. Skill requirements include writing for both digital and print publishing, social media marketing, social media visual content creation, web publishing using content management systems, email marketing content creation, publishing schedule coordination, and project management.