Marketing Specialist

We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. This role will support major functions across marketing operations, including but not limited to customer change communications, colleague strategy programs, AI solutions, and general campaign project management.  Lots of potential for continued growth!

Key Responsibilities:

• Develop and execute customer change communication strategies to ensure seamless transitions and high customer satisfaction.
• Collaborate with internal teams to design and implement colleague strategy programs that align with company goals and enhance employee engagement.
• Leverage AI solutions to optimize marketing processes, analyze data, and improve campaign effectiveness.
• Manage and coordinate marketing campaigns from inception to completion, ensuring timely delivery and alignment with business objectives.
• Monitor and report on the performance of marketing initiatives, providing insights and recommendations for improvement, as well as process mapping
• Stay up-to-date with industry trends and best practices to drive innovation within the marketing team.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience in marketing, with a focus on operations, communications, and project management.
• Strong understanding of AI solutions and their application in marketing.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in Microsoft applications .

Preferred Skills:

• Experience with customer change communications and colleague strategy programs.
• Familiarity with AI-driven marketing tools and techniques.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• A thirst for improvement opportunities and personal/professional growth.
• A culture carrier who embodies and promotes company values and fosters a positive work environment.

Hours & Work Schedule

• Hours per Week: 40 
   
• Work Schedule: 3 days Johnston, RI or Westwood, MA, 8:30-5

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

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Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.