Marketing Operations Specialist

Milliken & Company is a global manufacturing leader whose focus on materials science delivers tomorrow’s breakthroughs today. From industry-leading molecules to sustainable innovations, Milliken creates products that enhance people’s lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken’s curious minds and inspired solutions at Milliken.com and on Facebook, Instagram and  LinkedIn.

 

POSITION TITLE 

Marketing Operations Specialist

 

POSITION OVERVIEW

This position is located at the Roger Milliken Center in Spartanburg, South Carolina and reports to the Digital Marketing Manager. The Marketing Operations Specialist is responsible for ensuring that our marketing technology, automation workflows, attribution, and analytics are seamlessly integrated and aligned with our business objectives. This role will help ensure our marketing efforts are efficient, data-driven, and impactful. You’ll play a crucial part in providing a framework to help improve our demand generation strategy and support the execution of marketing activities across email, SMS, web, and other channels.

 

JOB RESPONSIBILITIES

1. Manage Marketing Technology:

• Oversee and manage our marketing automation platform (HubSpot) with oversight of the connection to CRM (Salesforce) and the Milliken.com website (sitecore).
• Ensure seamless communication between systems and maintain a smooth flow of data across each tool.
• Optimize the tools and processes currently in place.
• iCapture integration expertise and campaign set up with ability to troubleshoot.
• Manage Microsoft Bookings set up process.

2. Create and Optimize HubSpot Marketing Automation Programs:

• Develop and optimize marketing automation workflows, ensuring consistency and implementing best practices.
• Collaborate with the creative team and division partners to create and build effective emails and landing pages.
• Create trigger-based campaigns and programs that will run across multiple product lines/businesses to drive conversions and support organizational revenue goals.
• Assist with building and maintaining global web forms and standardizing email sending lists to facilitate marketing program execution.
• Landing page creation and optimization
• Ability to implement smart rules and personalization to emails and landing pages.
• Creative problem solving and utilization of Hub