Marketing Manager

Wabtec Corporation is a leading global provider of equipment, systems, digital solutions and value-added services for freight and transit rail. Drawing on nearly four centuries of collective experience across Wabtec, GE Transportation and Faiveley Transport, the company has unmatched digital expertise, technological innovation, and world-class manufacturing and services, enabling the digital-rail-and-transit ecosystems. Wabtec is focused on performance that drives progress, creating transportation solutions that move and improve the world. Wabtec has approximately 27,000 employees in facilities throughout the world. Visit the company’s new website at: http://www.WabtecCorp.com.

It’s not just about your career… or your job title…it’s about who you are and the impact you are going to make on the world. Do you want to go into uncharted waters…do things that haven’t been done to make yours and someone else's life better? Wabtec has been doing that for decades and we will continue to do so! Through our people, leadership development, services, technology and scale, Wabtec delivers better outcomes for global customers by speaking the language of industry.

Who will you be working with?

To help us continue to grow our offerings & profitability, we’re in search of a marketing manager to lead our formerly Nordco Roadway Work Equipment (RWE), Mobile Material Handling (MMH) and Super Metal product lines.

An ideal candidate should be comfortable working with complex challenges, appreciating white space and autonomy and willing to scope out global marketing campaigns that deliver on our Maintenance of Way growth strategies. The candidate must be able to provide thought leadership and see the big picture while executing on details. As a strong team player, this highly visible position will work with product management, sales and engineering to guide the growth strategy, measure its success, and ensure messaging resonates with the company, customer and shareholders.

Our Product Management team combines deep domain knowledge of the railroad track maintenance and shunting operations with best-in-class engineering to deliver high quality maintenance of way and railcar mover solutions to the transportation industry. Here you’ll interact daily with our global product, sales, engineering and customer base to market our capabilities and solutions.

How will you make a difference?

As a critical member of the Wabtec Maintenance of Way team you will be responsible for leading its overall brand strategy and execution. You will own product marketing & sales enablement collateral for all three businesses and manage Wabtec MOW’s presence at industry tradeshows and events. You will have the unique opportunity to shape Wabtec MOW’s story in the industry and work with Wabtec’s corporate communications team to issue content for internal and external channels. Cross-functional leadership and communication is key to this role and you will have visibility to the Wabtec MOW CEO while executing on the strategy.

What do we want to know about you?

Education

• Bachelor’s degree in Marketing, Business or a related discipline.

• MS in Marketing not required but preferred

Experience

• 3-5 years of experience in marketing, product marketing or communications

• Eye for design and ability to tell stories using a variety of mediums: powerpoint, images, written-word

• Adept in building and managing a network of graphic designers, marketing service providers, etc.

• Excellent written and verbal communication skills, comfortable with public speaking

• Proven ability to influence cross-functional teams without formal authority…work collaboratively with sales, engineering and product management

• Experience in launching online campaigns & managing website chatbots

• Demonstrated success in positioning and launching differentiated products that exceed business objectives, formulating a product marketing strategy

• SME in rail and/or railcar mover product, transportation industry…working technical knowledge

Technical Skills

• Design, social media & web content development…metrics-driven & eye-catching marketing

• Microsoft Office Applications, Online marketing and social tools

• Technical aptitude and experience with market analysis, strategic planning

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