Marketing Manager
San Diego Community PowerAbout the role
We are looking for talented and motivated professionals to join our team! We invite you to apply for our open position(s) below.
OPEN POSITION ANNOUNCEMENT!
Marketing Manager
Open until filled.
Posted 4/9/2024 San Diego County – hybrid work schedule set by SDCP
About the role: San Diego Community Power seeks a creative and proactive Marketing Manager to encourage the adoption of programs that will benefit diverse customer segments in concert with the agency’s mission to provide cleaner, cost-competitive electricity for nearly 1 million customers.
The Marketing Manager will be responsible for developing and executing marketing and communications strategies that drive engagement and awareness of SDCP’s programs and services. They will be a key player in our efforts to continue building a strong brand identity and establish SDCP as a leader in the clean energy industry.
A successful candidate will have a track record of executing innovative and successful marketing campaigns that have spurred meaningful program participation, knowledge of how to update and maintain compelling website content, and passion for sustainability. This position reports to the Senior Marketing & Communications Manager.
WHO IS SAN DIEGO COMMUNITY POWER?
San Diego Community Power is a community-owned organization that provides affordable clean energy and invests in the community to create an equitable and sustainable future for the San Diego region. We aim to be a global leader, inspiring innovative solutions to climate change by powering our communities with 100% clean affordable energy while prioritizing equity, sustainability, and high-quality jobs. We are a values-led, mission driven organization grounded in Justice/Equity/Diversity/Inclusion (JEDI), Impact, Integrity, Innovation, Servant Leadership, and Togetherness. Our culture is built on open communication, accountability, and curiosity. We are a growing team whose key premise is trust, collaboration, and connection with each other and the communities we serve. We are responsive and work smart to achieve high goals.
OUR HISTORY
San Diego Community Power was formed in 2019 as a public, not-for-profit community choice aggregator (CCA) in the San Diego region. We began electric service in 2021 and now serve seven member agencies: the Cities of San Diego, Chula Vista, Encinitas, Imperial Beach, La Mesa and National City, as well as the unincorporated communities of San Diego County. San Diego Community Power was formed to bring local control and customer choice to San Diego while also providing clean and renewable energy at competitive rates. We are the second largest CCA in California, serving nearly 1 million customers. For more information, please visit SDCommunityPower.org.
COMMITMENT TO DIVERSITY
At SDCP, we value diversity and are committed to creating an inclusive environment for all employees. We represent a diverse customer base and hope to hire employees that reflect our communities. We provide equal employment opportunities to all applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
ESSENTIAL DUTIES AND PRIMARY RESPONSIBILITES
- Develops and executes effective marketing and communication strategies to increase programmatic awareness and participation
- Demonstrates a solid background in marketing principles and execution required to lead the strategic vision of integrated marketing efforts across multiple programs
- Creates and curates engaging and informative content for SDCP’s website, social media channels, email campaigns and other digital platforms
- Creates and manages advertising campaigns, including search engine marketing, social media advertising and display advertising
- Conducts market research and analysis to identify customer needs, preferences and behaviors to inform marketing strategies and tactics
- Scopes, monitors and applies customer insights and market intelligence to develop and optimize campaigns
- Stays up to date with industry trends, emerging technologies and best practices for marketing
- Collaborates with internal stakeholders to ensure all content aligns with other strategic messaging
- Implements the planning, development, content creation and evaluation of promotional campaigns and collateral
- Helps build and maintain a consistent brand
- Supports SDCP’s public relations strategy and collaborat
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