Marketing Manager

Job title: Marketing Manager

Reports to: Director of Marketing 

Department: Marketing

Location: Alpharetta, GA (Hybrid)

Grade: 17

About Priority: 

Priority Technology Holdings, Inc. is a leading financial technology company on a mission to deliver a personalized, easy-to-adopt financial toolset that accelerates cash flow and optimizes working capital for businesses. Our vision is to eliminate the barriers to unlocking revenue - empowering businesses to grow faster and operate smarter.

We achieve this through the Priority Commerce Engine, an innovative platform that combines payables, acquiring, and banking and treasury solutions. This unified approach allows businesses to streamline financial operations, reduce unnecessary costs, and uncover new revenue opportunities.

At Priority, we're driven by results. We expect our people to be known for results - bringing expertise, momentum, and relentless focus to every challenge, helping our clients and each other thrive.

About the Role:

The Marketing Manager will lead go-to-market planning and execution for a portfolio of Priority’s high-growth businesses, including Priority Commerce Sports and select Priority Tech Ventures initiatives. 

This is a green-field opportunity to shape brand positioning, drive lead generation, and develop integrated marketing programs across distinct vertical markets, from fan experiences and 

franchise operations to healthcare benefits and real estate tech. This role is ideal for a versatile, hands-on marketer who thrives in an entrepreneurial environment and understands how to activate vertically tailored campaigns that create enterprise opportunities.  

Responsibilities: 

Strategic Planning & Execution

• Develop and execute integrated marketing plans for Priority Sports and Entertainment, and select Priority Tech Ventures portfolio products aligned to business goals and revenue targets. 

• Build differentiated messaging and positioning for each solution, tailored to buyer personas and vertical use cases (e.g., sports franchises, venue operators, HR benefits managers, property managers).

Campaign Development

• Create and launch demand generation programs across digital, paid media, events, and email to drive MQLs for assigned business lines.

• Own content strategy for each vertical, including case studies, solution briefs, landing pages, and social media content.

• Launch and manage ABM campaigns with appropriate lead nurturing.

Cross-Functional Collaboration

• Partner with business unit leaders, product marketing, and sales to align marketing strategy with sales enablement and GTM goals.

• Coordinate with external agencies or internal creative teams on campaign production, performance analytics, and optimization.

Brand, Partnerships & Channel Oversight

• Support the execution and activation of marketing partnerships with professional and collegiate sports teams, including co-branded campaigns, in-venue promotions, and partner-specific creative.

• Ensure brand consistency across all marketing touchpoints while flexing voice and visuals appropriately for each market.

• Manage digital presence (web pages, SEO/PPC, organic social, and LinkedIn advertising) for all assigned products and business units.

Measurement & Reporting

• Define KPIs and dashboards to measure marketing effectiveness across channels and campaigns.

• Track marketing project timelines, budget utilization, and campaign ROI using CRM and marketing automation tools.

What Success Looks Like:

Success for a Marketing Manager is consistently driving measurable business results through strong execution, collaboration, and