Marketing Manager

The primary goal of the Marketing Manager position is to work alongside the Director of Sales & Marketing with a shared focused attention on continuous collaboration with key disciplines to drive top-line revenues through execution of a strategic marketing and positioning plan. This includes, but is not limited to, the social media lead role, management of an annual marketing plan, the execution of seasonal campaigns, positioning, and offers presented through various sales channels to support the development of strategic partnerships for the area.

It is the responsibility of the Marketing Manager to work within the guidelines outlined by Kimpton, to possess knowledge of regional trends, proactively respond to the PR/Marketing needs of the hotels and work in tandem with the Director of Sales & Marketing to support top-line revenues.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Marketing:

• Coordinate events and press fams with DOSM/C
• Responsible with Director of Sales & Marketing (DOSM) for the execution of annual marketing/positioning/PR strategy plan based on company goals, structure, market knowledge and revenue needs
• Work in tandem with the DOSM on execution of strategies to support an aligned sales and marketing efforts.
• Ensure the balance and integration of hotel and restaurant marketing needs with that of the region are met
• Attend and/or conduct local marketing meetings when needed
• Work in tandem with DOSM to secure new strategic partners and follow through with execution of strategic marketing-oriented action plans with said partners
• Collaborate with in-house hotel partners and their agencies to drive top-line revenues and address the marketing and PR needs of our Restaurants and/or Spa
• Collaborate with key disciplines to ensure execution of action items is timely and on point (i.e., sales, revenue, distribution, digital marketing and PR).
• With DOSM, provide support of key accounts through;
  • Continued meetings to discuss strategy and market share goals/achievement
  • Discussion of ways to market to key accounts, agencies of record and end-users to gain share

• Use Kimpton Studio collateral pieces in which the brand has already pre-approved templates
• Create and support client events
• Manage integrated campaigns inclusive of Marketing, PR, Revenue, Social marketing, online digital marketing and Distribution including but not limited to partnerships, group promotions, leisure promotions, social catering events and Restaurant as needed
• Manage and liaise with creative/ advertising and PR agencies to create collateral pieces and build press-worthy stories and events
• Build media and marketing plans and manage ROIs thru analytics

Communication:

• Communication with DOSM, GM, and Home Office as needed
• Complete monthly + quarterly recap document of actions and results for the individual hotels pertaining to marketing and social media actions
• Participate in weekly & monthly calls to outline current focus, next 90 days and wins from a marketing, PR and positioning perspective
• Share social media industry trends, strategies and news within hotel teams and adjust strategy as needed

Public Relations:

• Manage and liaise with hotel public relations firm by communicating upcoming promotions and events and attending hotel, spa, and/or restaurant meetings
• Develop with DOSM and PR firms successful PR campaigns and strategies that positively impact the overall revenue performance of the hotels
• Internally communicate forthcoming PR-oriented visits and events
• Host, meet and greet journalists and track ROI via editorials
• Coordinate media trips from start to finish with local hotel team and agency

Social Media Coordination:

• Manage the day-to-day social media platform and have oversight of PR agency social media team that execu