Marketing Manager, Customer Acquisition

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. 

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.  

NBC Sports Next is where sports and technology intersect. We’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology. We’re a subdivision of NBC Sports and home to leading technology platforms and digital applications for Youth & Recreational Sports; Golf; and Emerging Media.   

At NBC Sports Next, we equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; SportsEngine Play, the first ever streaming service for youth and amateur sports, GolfNow, the leading online tee time marketplace and provider of golf course operations technology; and GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, instructional content and more.   

This role is part of our Youth & Recreational Sports group, comprised of technology platforms such as SportsEngine HQ, SportsEngine Motion, SportsEngine Play and SportsEngine Tourney. We enable athletes, parents, coaches and team administrators in the youth and recreational space to manage their organizations, collect payments, share schedules, find programs to participate in and connect with other families. Additionally, NCSI enables leagues and organizations to properly screen and train coaches in an effort to keep kids safe.  

Job Description

• Own the strategic marketing plan across ideation & execution for assigned brands and products (SE HQ / SE MOTION / SE PLAY)
• Own the annual Acquisition KPIs and monthly targets or assigned brands and products (SE HQ / SE MOTION / SE PLAY)
• Serve as a connector and trusted partner between Sales, Onboarding, Customer Success, Creative, and Marketing Ops, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to acquire and retain customers.
• Work closely with product and product marketing to ensure key messages and competitive advantages are the cornerstones of all marketing.
• Develop a deep understanding of key value props for assigned brands and products (SE HQ / SE MOTION / SE PLAY).
• Develop awareness, engagement, acquisition, cross-sell, and onboarding marketing strategies and plans to meet business objectives.
• Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.
• Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning of integrated marketing campaigns across multiple channels including email, PR, on-air, social media (paid and organic), events and websites.
• Develop strategic briefs to drive impactful marketing campaigns.
• Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices.
• Develop a