Marketing Manager, Community Programs

Description

Sprout Social is looking to hire a Marketing Manager, Community Programs to the Marketing team.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

• Customer Community Builder: Act as a champion of our customers and of the value Community brings to their success, by creating and managing end-to-end new online and in-person experiences that drive adoption, retention and advocacy
• Program Ownership: Design and optimize workflows that support thoughtful customer experiences, program execution at scale, and consistent reporting on the business impact of Community programs
• Lead with AI: Research, experiment, and implement new approaches from the rapidly evolving AI toolset to accelerate Community programs, transform the way the team works, and expand what we can deliver to the business through AI and automation
• Collaborate for success: Partner closely with Lifecycle, Advocacy, Customer Education, Product Marketing, Field & Channel Marketing, and Customer Success to align strategies and scale impact

What you’ll bring

If you enjoy driving customer value, building and nurturing communities that drive business results, and are excited about working in a collaborative, strategic, and action-oriented environment, we’d love to talk with you.

The minimum qualifications for this role include:

• 8+ years of experience in marketing roles, including 6+ years in Customer Marketing, Product Marketing, Community Management, and/or Social Media Marketing roles
• Proven track record of building customer-facing programs and experiences, both online and in-person
• Comfortable navigating web-based community management tools, webinar software and online meeting platforms

Preferred qualifications for this role include:

• Demonstrated community management experience for a B2B SaaS company
• Exposure to professional social media marketing, social media marketers, and the evolving social media marketing landscape – especially influencer marketing, creators, and AI agents
• Comfortable working in fast-paced environments with competing priorities; ability to prioritize high-impact work and drive alignment across teams

How you’ll grow
Within 1 month, you’ll plant your roots by:

• Completing onboarding and meeting key cross-functional partners across Marketing, Operations, and Data Engineering teams
• Getting oriented to Sprout’s customer community programs and supporting tools
• Understanding priorities of your role and begin identifying opportunities for operational improvement

Within 3 months, you’ll start hitting your stride by:

• Taking ownership of key community workflows and customer-focused programs
• Documenting current state programs and improvement opportunities across the customer journey
• Partnering with Customer Marketing and Platform Managers to initiate “quick win” changes to minimize friction and improve customer engagement in the online community
• Partnering with Field and Channel Marketing on similar “quick win” changes to improve customer experiences and engagement at in-person events

Within 6 months, you’ll be making a clear impact through:

• Drive and deliver implementation of new online and in-person Community programs
• Actively track engagement and business impact metrics to develop recommendations for future strategies and improvements to programs and processes
• Serve as a point person for the full breadth of Community programs and initiatives

Within 12 months, you’ll make this role your own by:

• Influencing how Sprout approaches Community Programs holistically—from objectives and processes to execution and reporting
• Offering a roadmap to further evolve our community programs to meet our customers’ and our own business needs throughou