Marketing Lead (Content & Lifecycle)

Aescape is the NYC-based lifestyle robotics company redefining self-care. Backed by $128MM in funding from investors like Valor Equity Partners (an early investor in Tesla and SpaceX), we launched the world’s first-to-market AI-powered robotic massage experience with Equinox in August 2024 and quickly went viral: WIRED, Fast Company, Popular Science, Sports Business Journal, Fortune, Vogue and Bloomberg are only some of the leading publications that have covered our technology, with celebs like Will Smith posting about us. Since then, we’ve announced partnerships with global industry leaders across hospitality, pro sports, corporate wellness, and luxury real estate — with more on the horizon as we supercharge growth. 

We're hiring a Marketing Lead to own the consumer marketing engine, including storytelling, social, lifecycle CRM, and integrated campaign execution. The Marketing Lead is responsible for how Aescape shows up to consumers — how we tell our story, engage customers across the lifecycle, and drive bookings and repeat usage across the network. They'll oversee the systems that power demand and engagement, including content development, social and creator storytelling, lifecycle marketing (Braze), and cross-channel campaigns .

This is a highly cross-functional role for a strategic operator who can translate brand and growth strategy into consistent, high-quality execution. They'll work closely with Growth, Sales, Customer Success, Product, Data, and external partners to bring Aescape’s brand and demand engine to life.

What You’ll Do 

• Lead Aescape’s storytelling and content strategy across social, lifecycle, and owned channels

• Manage Aescape's social presence, creator partnerships, and UGC programs

• Develop content that brings the Aescape brand and recovery story to life through customer and partner experiences

• Own lifecycle marketing strategy across email, SMS, and in-app messaging (Braze)

• Build and optimize customer journeys that drive onboarding, repeat bookings, and retention

• Launch lifecycle campaigns including onboarding, rebooking, seasonal, and peformance-driven communications

• Own the content and creative pipelines across paid, owned, and social channels

• Translate brand and growth strategy into creative briefs, campaigns concepts, and content programs.

• Manage external creative partners, including designers, creators, and content agencies

• Plan and execute integrated marketing campaigns across lifecycle, social, paid media, and owned channels

• Coordinate launches, promotions, and seasonal campaigns across the marketing ecosystem

• Act as the central program manager for campaigns, ensuring alignment across Growth, Sales, Customer Success, Product and external partners.

• Partner with Growth and Data to measure campaign and lifecycle performance and identify optimization opportunities

• Support the VP of Growth in translating brand and demand strategy into executable marketing programs.

What You’ll Bring

• 5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles.

• Proven experience owning CRM / lifecycle platforms (Braze strongly preferred).

• Experience building integrated marketing campaigns across channels.

• Strong creative instincts paired with performance orientation.

• Experience managing agencies, creators, or ext