Marketing Lead: Acquisitions

Why Piedmont Global

Piedmont Global is a Strategic Globalization Organization (SGO). We help enterprises and government agencies operate across 300+ languages, cultures, and markets through eight integrated solutions: language operations, accessibility, staffing, data services, BPO/KPO, consulting, content, and open-source intelligence.

Founded in 2013 by a second-gen Somali American, Piedmont Global has earned Inc. 5000 recognition three years running and holds ISO certifications across information security, quality management, translation services, and medical device standards, and we're trusted by the U.S. Department of Justice, Kaiser Permanente, and Dominion Energy, among 350+ clients across government, healthcare, education, energy, and financial services.

The Role

We're looking for a marketer who is fluent in ASL and has been waiting for a role where that fluency does more than help with the occasional event.

Someone who can take a brand that's been quietly underserved since we acquired it and turn it into the name that schools, hospitals, courts, and employers call first when they need an interpreter who actually understands the community. Someone who sees a thin social feed and an empty content calendar and thinks: good, let me build.

You'll own the full marketing motion for one of our subsidiary brands serving the Deaf and Hard of Hearing community, and for the acquired brands we add to our portfolio over time. You report directly to the VP, Marketing & RevOps. This isn't a temporary seat. The launch brand is the starting point. Future acquired brands are part of the scope. The role grows with the work.

The audiences are sharp and varied: school districts holding IEP meetings, hospitals working through Section 1557, courts needing certified interpreters, and employers covered under the ADA. They are all looking for the same thing: a partner that respects the community they serve. Your job is to be the marketer who proves it.

The Work

1. Brand Building for Acquired Companies

Our launch brand has been quiet since acquisition. The website needs work. The social presence is thin. The brand voice is undefined. You are going to fix all of that, and you are going to do it in a way that respects the Deaf and Hard of Hearing community, which means no pity-driven framing, no condescending storytelling, and no marketing that treats Deafness as something to overcome.

·       Define and document brand voice, visual direction, and messaging architecture in partnership with our brand design team.

·       Audit the website, social profiles, and existing collateral. Build a prioritized fix list. Ship the fixes.

·       Develop positioning that reflects how Deaf and Hard of Hearing people actually want to be talked to and talked about.

·       Apply the same playbook to future acquired brands as they join the Piedmont Global portfolio.

2. Multi-Channel Content Production

You produce the content that builds authority in the accessibility and language-access space. White papers on Section 1557 implementation, blog posts on VRI best practices, LinkedIn content that moves conversations, customer stories that show the work.

·       Maintain a quarterly content calendar tied to pipeline priorities, policy moments, and the community's calendar of advocacy events.

·       Produce blog content, white papers, case studies, social posts, and email newsletters.

·       Repurpose every major piece into derivative assets across channels: one webinar becomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager.

·       Make content accessible by default: captioned video, ASL overlay where appropriate, and plain-language summaries.

3. Lifecycle Marketing & Engagement Automation

The marketing engine should run on its own once you've built it. You design the HubSpot workflows that turn a content download into a nurture sequence, a social engagement into an enrichment moment, and a quiet contact into a re-engaged one.

·       Build and maintain HubSpot nurture sequences tied to content downloads, webinar registrations, and high-intent page visits.

·       Work with RevOps to configure engagement scoring so the sales team knows which cont